Internal communications are key to the performance of any business. Staff are the lifeblood of every company, and ensuring that development is effective and ongoing is crucial in ensuring the same level of progress for the brand as a whole.
Exhibition units offer a powerful solution for businesses looking to educate, upskill and develop their team - bringing a number of unique business benefits on top of an immersive platform for this education.
Today we’re taking a look at the ways in which exhibition units help managers and business owners propel their workforce to a new level of understanding.
Experiential learning
Many companies choose to develop their team through verbal communication alone - and there’s no doubt that this tried and tested approach delivers results, given the right level of input. Earlier this year, though, PR Week reported data from a UK survey by Question & Retain which revealed that an “unhealthy obsession with talking tactics instead of strategy” is the thing that will most dramatically impact the future of internal communications.
In light of statistics like these, many businesses are reinventing their approach to IC and choosing to develop their team in innovative new ways. Exhibition units and other bespoke event structures provide an engaging, three-dimensional platform business owners can harness to educate their staff in a way that explores ideas through a variety of diverse mediums.
Team building
One-on-one comms with your employees can be beneficial, particularly in terms of identifying the individual strengths of the members comprising your team. But to create a cohesive and collectively powerful workforce, the key is to address team development from a perspective of team building.
The wide range of functionality offered by a branded exhibition unit means managers and company directors can take advantage of the space available to throw employees into engaging activities. These sessions are designed to inform staff of the key aspects of the company’s overarching ethos and objectives. In addition to this, they also offer the opportunity to develop and cement lasting positive bonds between team members - improving professional relationships between individual employees and departments.
Brand culture
The most demotivational thing any director or manager can do is to treat their employees like cogs in the machine rather than valued members of a team - and an experiential approach to staff development is the secret to instilling a sense of brand pride in your workforce.
Whether you’re looking to enlighten team members on long-term organisational goals or maximise brand enthusiasm across the board, exhibition units are a vehicle through which you can fully immerse staff in your brand’s values - supersizing team spirit and ensuring that every employee understands the vital role they play in the overall success of the company.
Future-proofing
A reputation for offering a rewarding employee experience is what makes the difference between ambitious businesses and industry-leading brands. Taking your internal communications to the next level can have a significant impact far beyond the development of your current team - with truly inventive strategies helping companies to recruit bright new talent in the long term.
With all other things being equal, candidates are drawn to employers with a passion for developing their staff and a commitment to making this process as engaging and flexible as possible. By introducing elements like exhibition units to your IC tactics, you can get your team excited about being a part of the brand and perhaps even attract exceptional new candidates thanks to your reputation for innovation.
Put simply, if there’s one thing exhibition units have to offer businesses, it’s the opportunity to drive authentic, enduring change within their company culture. Ready to level up your team? Our great range of state-of-the-art exhibition units have the power to transform your internal communications and take staff development up a notch. For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.