Making a splash in your sector is no easy feat, requiring not only a concrete strategy for success but an innovative approach to every marketing activity you undertake. Experiential marketing brings with it a number of unique business benefits - not least the advantage that comes with engaging one-on-one with your customer base, without the obstacles often found with other channels.
Portable promotional campaigns are taking the marketing world by storm, with exhibition units in particular offering a place where businesses can engage, educate and inspire their customers through the art of experiential marketing.
Today we’re looking at the features that have taken the exhibition unit to the forefront of modern marketing.
They are direct
In many niche markets, communicating with your target audience can feel like finding a needle in a haystack. Your customers may be inaccessible through traditional channels, or typically unresponsive to many of the most prominent marketing tactics, and in situations like these, the answer is to try a new approach altogether.
Exhibition units cut out the proverbial middle man and allow businesses to get some authentic face time with their target audience, eliminating the faceless corporation factor and providing the personal touch that makes consumers connect with a relatable brand.
They allow for face-to-face marketing
One of the major drawbacks both online and print marketing will always have is that the level of interactivity can never compare with experiential marketing’s face-to-face advantage. Hiring an exhibition unit as a part of your promotional strategy gives you a chance to reap the benefits of this live setting, demonstrating products, sharing insight and engaging with customers in person rather than through a two-dimensional medium.
The are portable
SPortable static marketing materials can get you so far - but they’ll never compete with portable alternatives on an engagement basis. Promotional vehicles allow companies to seek out their audience and take their campaign to the consumer, rather than pinning their hopes on a chance brand encounter. With an exhibition unit, driving sales is as simple as driving to your dream advertising location and inviting visitors to step inside your bespoke brand environment.
They are flexible
There is no ‘one size fits all’ when it comes to marketing methods - simply because no two businesses have the same audience, ethos or USP. For this reason, company owners are faced with the decision to find that one ideal approach built to benefit them or opt for something flexible enough to fulfil any brief.
Thanks to an exhaustive range of available models and broad spectrum of functionalities, exhibition units are the most dynamic option on the market - ready to be transformed into a bespoke brand vehicle for any industry.
They offer ROI
Bankable ROI is the name of the game when it comes to committing to a marketing strategy. You need to invest in promo to make a profit, meaning the return offered by a marketing channel is the ultimate measurement of its worth.
Experiential marketing brings a unique benefit in that you can hire vehicles as and when you need them, making a short term investment in exchange for what is potentially a significant, long-term return for your business.
Ready to invest in your own bankable brand vehicle? We can help. For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.