GoPuff Delivers Wireless 2022 took place earlier this month over three locations, Crystal Palace, Finsbury Park and Birmingham, over two weekends, 1-3rd and 8-10th July.
With a reputation for staging some of the best hip-hop, R&B and grime artists in the world, GoPuff Delivers Wireless 2022 did not disappoint. A$AP Rocky, J.Cole, Cardi B, Nicki Minaj, Chris Brown, Dave and SZA were some of the names that headlined this year's festival, plus the freshest up-and-coming talent from the UK and further afield.
Delivering this year's Wireless Festival was GoPuff, a delivery service that drops your daily needs right to your door and fast. To raise awareness of their service, GoPuff encouraged festivalgoers to download their app, offering 40% off pre- and post-festival essentials.
At each location, GoPuff hosted several branded applications around the festival, including a "Party. Pose. Post." photo booth, phone charging and chill-out area from our Impact Premium and Gallery shipping container conversions.
GoPuff shipping container conversion brand application
Using the Impact Premium shipping container conversion configuration at Crystal Palace and Finsbury Park and the Gallery customised container at Birmingham, GoPuff hosted their "Party. Pose. Post." activation area with Creation Group events team.
Graphic wrapped and branded for a standout appearance, the GoPuff shipping container conversion activation encouraged festivalgoers to take 360-degree videos inside with their friends in front of the disco-ball and neon light backdrop and share them online, expanding the brand's reach beyond the festival.
The two Impact Premium shipping container conversion activations were placed in front of the main stage, providing excellent views of the artists from the upper deck terrace "chill out zone". There was also a place to charge phones so every festivalgoer could use the app, despite their charge.
Impact Premium ideal for festival activations
An evolution of our multi-deck Impact shipping container conversion, Impact Premium is ideal for brand's looking to make an impression at outdoor events and festivals. The bottom container provides amble space for all application types, while the upper deck allows for stunning views - giving festivalgoers a reason to stay at the application.
Like all our shipping container conversion products, Impact Premium can be graphic wrapped and branded exteriorly and internally for maximum impact and awareness. Paint finished in white, with a concealed upper deck, Impact Premium customised container provides a strong branding opportunity.
For more information on the Impact Premium shipping container conversion or other temporary structure for an event, please contact The Events Structure team on (0161) 821 1010.