American Express presents BST Hyde Park festival brings an array of the world's biggest artists to the famous London Park for a series of events every year.
This year, the festival series took place across three consecutive weekends, starting Friday, 24th June and ending Sunday, 10th July, with Elton John, The Rolling Stones, The Eagles and Duran Duran being some artists to headline 2022.
The official fan partner of the festival, a partnership first of its kind, was Reddit, a social news aggregation content and discussion website. To raise awareness of the platform and offer a place for fans to come together over their love of music and artists from this year's line-up, Reddit hosted a brand application using our Statement Plus shipping container conversion.
Reddit fan partner event application
Using the Statement Plus shipping container conversion configuration, Reddit shown festivalgoers how the social news platform allows users to "dive into anything", whether music festival, breaking news, or never-ending streams of the internet's cutest animals with a giant ball pit.
In the other container was a screen and countertop for attendees to interact with the AEG team and get a look behind the making of these festivals that attract big artists and crowds. The team also hosted a series of AMA's (ask me anything).
The upper deck terrace provided a place for attendees to enjoy the brand and soak up the festival atmosphere. The brand application encouraged participants to take their discussions online after the event.
Statement Plus shipping container conversion cluster
An evolution of our multi-deck Statement shipping container conversion cluster, Statement Plus is a truly revolutionary design that provides a large and dynamic environment with excellent access and visibility for a multi-dimension application.
Built using a cluster of converted 20' high cube shipping containers, Statement Plus is built to an incredibly high level of interior and exterior finish featuring an upper deck for VIPs. Paint finished in white, Statement Plus customised container provides a strong branding opportunity to appeal to you customer base.
For more information on the Statement Plus shipping container conversion cluster or other portable and temporary structure for an event, please contact The Events Structure team on (0161) 821 1010.