The 2022 UEFA European Women's Football Championship is drawing closer. To drum up excitement and inspire families to get involved with the biggest European women's sporting event in history, the Union of European Football Associations are hosting a free-to-enter roadshow visiting all nine host cities in England.
The family and local community-focused roadshow organised by Heart Productions will travel over 800 miles, making 10 stops across 43 days. The tour started last week, Saturday, 21st May, in Peace Gardens, Sheffield, and will finish Saturday, 2nd July, in Potters Field, London.
At each roadshow location, fans will have a chance to meet England legends, star guests and tournament mascots. The series of events aims to show the best of football, fitness and music and provide the opportunity to get involved in a tournament.
The list of locations and dates are as follows:
- 21st May: Sheffield, Peace Gardens
- 22nd May: Rotherham, Clifton Gardens
- 28th May: Manchester, Cathedral Gardens
- 30th May–1st June: Trafford, Trafford Centre
- 4th June: Wigan & Leigh, Mesnes Park
- 5th June: Milton Keynes, Willen Lake
- 18th June: Southampton, West Quay Shopping Centre
- 24th June: Leeds, Elland Road
- 25th June: Brighton & Hove, Hove Promenade
- 2nd July: London, Potters Field
Customised containers for the #weuro2022 pre-tournament tour
Building the roadshow tour is six of our shipping container conversions; three Studio Premium containers, one Gallery Plus, one Impact and one Impact Premium.
The first Studio Premium customised container, labelled 'Show Your Skills', houses an interactive game allowing visitors to show off their ball tricks, challenging them to score as many points as possible in 60 seconds while wearing bibs provided by the event sponsor Nike.
Sponsored by Starling Bank, the second Studio Premium shipping container conversion is labelled 'Show Your Colours' and invites visitors to discover their artistic flair by colouring murals, shirts, footballs and flags. The container also gives visitors the opportunity to have their faces painted.
The last Studio Premium shipping container conversion is labelled ‘Show Your Card’ and gives visitors the chance to referee games by watching a series of incidents on the screens and headphones provided.
The Gallery Plus shipping container conversion is divided into two sections, labelled ‘Show Your Moves’ and ‘Show Your Wave’. One side of the container invites visitors to show their celebratory moves, while the other welcomes participants to join their interactive Mexican wave.
Sponsored by Visa, the Impact customised container is labelled 'proud sponsors of women's football' and allows visitors to test their reactions, take a picture with the championship trophy and stop by Visa's ticketing booth to sign up for tickets. The upper deck gives customers the opportunity to sit back, relax and soak up the event's atmosphere.
The final customised container completing the roadshow event is Impact Premium, labelled 'The Studio' the container features a live broadcasting area for the BBC to film event activities and interviews. Special guests from the opening weekend included England manager Gareth Southgate and former football turned TV presenter Alex Scott.
Shipping container conversions for sporting events
Shipping container conversions are ideal for creating excitement around sporting events and other large-scale ceremonies. Flexible event structures, customised containers are easily portable to get you close to the action and ensure multiple locations over a series of days possible.
Our customised container conversions have been used for an array of different applications for a variety of sporting events over the years, including welcoming fans to the Cricket World Cup for pre-match excitement, as a pop-up experimental store for the Netball World Cub and as a fan zone for the FA Community Shield.
Shipping container conversions help incorporate the energy of your event, providing an incredible experience that allows you to connect with your customers in an individual and emotional way through meaningful interactions.
For more information on shipping container conversions for sporting events or to enquire about a temporary event structure for an event, please contact The Events Structure today on 0161 821 1010.