Our Momentum roadshow trailer is currently touring the UK and Europe with Peroni Nastro Azzurro 0.0% as part of their ongoing partnership with Aston Martin Aramco Cognizant Formula One™ Team, bringing racing fans a multi-sensory experience called 'Il Pitstop'.
With less than 20% of Formula One™ fans having been to a race in the last five years, the Peroni Nastro Azzurro 0.0% Il Pitstop invites fans to "feel the passion" of the sport by immersing fans in the sights, sounds and smells of the Aston Martin Aramco Cognizant Formula One™ Team garage.
Inside the Momentum roadshow trailer, guests can view the Aston Martin Aramco Cognizant Formula One™ car up close and in person whilst partaking in hosted pit stop challenges. The unique soundscape experience drafting the nose of the AMR22 into Il Pitstop transports attendees to the garage.
As well as the multi-sensory experience, samples of the new Peroni Nastro Azzurro 0.0% with zero alcohol drink are available to trial within the roadshow trailer.
The Il Pitstop roadshow tour, which started Thursday, 16th June in Belfast and will end Sunday, 25th September 2022 in Bucharest, will visit eleven European cities in total, including London, Milan, Amsterdam and Budapest.
Momentum: the perfect roadshow trailer for events
Working alongside Evolution Sport, the Momentum roadshow trailer is branded externally and internally with Peroni Nastro Azzurro 0.0% graphics to heighten the multi-sensory experience and further brand recognition.
Onboard the promotional vehicle, and behind the glass facade was the Aston Martin Aramco Cognizant Formula One™ car, allowing passers-by to view the vehicle from outside the trailer and entice visits. During the night-time, the trailer is illuminated with employed lights for further exposure.
The dedicated outdoor areas and the roadshow trailer's roof terrace allows a place for guests to relax and enjoy a refreshing glass of Peroni Nastro Azzurro 0.0%.
An impressive 13.5m exhibition trailer, the Momentum roadshow truck delivers an incredible internal presentation space for a range of applications, comfortably accommodating a seating capacity of up to eighty people and a walkthrough capacity of 110.
The roadshow trailer's stepped deck allows Peroni Nastro Azzurro 0.0% to greet guests onboard and extend their branded experience outside. With onboard air conditioning and heating systems for full climate control, Momentum delivers the perfect pop-up event structure for experiential marketing activities.