The number of people that visit events can range from tens to hundreds to thousands. Large crowds gather at these real world events - and if there's no admission fee for such events, it's difficult for organisers to determine how many people are attending. Big companies may host large-scale promotional events, for example. They invest in these events to attract consumers, but a glaring problem remains: how many people are actually visiting and engaging in the events, and how many are just passing by?
Livegauge
Toronto-based company Livegauge provides a solution to the unknown. Using a sensor that picks up signals from visitors' smartphones, they can determine how many people visit certain events and engage with the brand (i.e. they stayed for at least five minutes). This gives marketers a fool-proof way of determining the analytics behind real-life user traffic at their real world events. It’s Google Analytics but for the real world.
Demographics with Anonymity Livegauge uses non-invasive technology to record data from users' smartphones. They obtain the first three digits of a user’s Smartphone signal, which identifies the operating system of the smartphone and nothing else. This technology allows for completely anonymous data to be recorded and analysed for companies.
By correlating the types of devices with market research data, marketers can understand what demographics they were able to attract. For example, IOS users generally have the highest income, and Blackberry users generally work in the corporate world. Personal information, including the user’s name and phone number, is not accessed nor obtained.
Event ROI
Right now, companies are spending money on real world events but don’t know where their investment is going. They don’t know if the events are attracting new customers to their company, or if they're spending far too much money on events that may only attract a small number of customers. Physicalytics gives companies the ability to monitor their customer traffic and helps them determine whether or not their live events are worth the investment.
For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.