News
Read the latest event industry news, events advice and developments on The Events Structure blog.
Unlike other mobile bar solutions, container bar conversions are applicable for a wide range of different events and applications. We've put together an event guide to container bar hire to take you through everything you need to know about hiring a container bar conversion for different event types.
Tuesday, 28 January 2020
Whether you need a talking-point for a promotional roadshow or a VIP area for your next event, nothing demands attention and turns heads at events quite like our new event trailer.
Tuesday, 28 January 2020
Impressive on location and in transit, customised containers help you stand out from the competition and are fully customisable and adaptable for all event and campaign types including experiential marketing, mobile retail and product demonstrations.
Monday, 13 January 2020
Roadshow trailers are becoming increasingly popular, gaining momentum as the go-to tactic to elevate a brand's overall events marketing strategy. Often used for a roadshow series conducted in a handful of locations, roadshow trailers allow B2B and B2C businesses to go directly to their audience and raise awareness in an in-person, interactive format.
Monday, 6 January 2020
As 2019 comes to an end and we look forward to a new year, 365 days of event possibility arrives. Planning a new and successful events diary and strategy for 2020 requires factoring the latest industry trends and changes.
Wednesday, 4 December 2019
With 2019 coming to an end and we begin turning our attention to 2020, The Events Structure team have taken time to reflect on the last twelve months and celebrate this year's achievements by looking back at our favourite 15 activations and instalments of 2019.
Thursday, 28 November 2019
With sustainability taking centre stage in the event planning industry, new festivals are emerging with a focus on saving the planet and already established events are taking substantial measures to reduce their carbon footprint.
Wednesday, 27 November 2019
The Events Structure headed to ExCeL, London with seven white 20' event shipping containers for Google's annual Cloud Next UK developer event Wednesday, 20th - Thursday, 21st November.
Tuesday, 26 November 2019
Festivaliation is changing B2C and B2B events for the better, as exhibitions, tradeshows, conferences and activations are adhering to this format in a bid to attract, entertain and engage audiences. The event trend is being adapted by more and more brands.
Wednesday, 20 November 2019
As part of the Battersea Park annual fireworks display celebrations, Huawei hosted a VIP area for invited guests using two Impact Premium event shipping containers.
Tuesday, 5 November 2019