"Hospitality" was often a term used by B2B businesses looking to wow their corporate clients and reward their best team members.
However, this term has now transitioned to B2C businesses looking to stand out from their competition, demonstrate their brand values and wow/give thanks to their customers, turning them into lifelong advocates.
Here are six hospitality ideas to take your shipping container conversion application to the next level and leave a lasting impression on audiences:
Serve food and drink
If you're a food and drinks company, including food and drink in your shipping container conversion application would make sense.
However, increasingly more businesses are serving food and drink at their event to grab their customer's attention, helping keep them at their event for longer to start those all-important sales conversation.
As part of their Pension Awareness Day campaign, Scottish Widows handed out free ice creams to event attendees. Not only did this hospitality tactic appeal to passers-by, but it was a conversation starter, helping spread awareness of their campaign.
Hand out freebies
Like serving food and drinks as a hospitality tactic, handing out relevant freebies is a great way to capture the interest of your audience and provoke sales-based conversations/actions at your shipping container conversion event.
When partnering with Epson Downs Racecourse for the Investec Derby Festival Ladies' Day, fashion brand Chi Chi London handed out free flip-flops to event-goers to "save their feet" after wearing heels. This small gesture of goodwill cemented the brand in the minds of fashionista attendees.
Host entertainment
The best hospitality applications are memorable. Hosting entertainment at your shipping container conversion event can capture your audience’s interest, drawing them into your event. Once hooked, your customers will stay, partake in the event, and remember your brand.
For their 'Beats for the Feet' Parklife festival application, JD sports turned our Impact shipping container conversion into a DJ set, hosting live music and giveaways to attract, excite and engage customers.
Picture perfect booth
Photo booths allow guests to take a photograph momentum home. Therefore, if you're looking for your customers to remember you after your shipping container conversion event, a photo booth may be the hospitality application for you.
When NOW TV presented 3FN at Goodwood Racecourse, the on-demand streaming service hosted a photobooth in our Studio Premium shipping container conversion to promote their TV passes. Along with props and a racecourse backdrop, the photobooth produced imagery to keep, and gifs to download and share on social media to further reach new audiences outside the event.
Offer phone charging stations
Most people attending an event will take their mobile phone to capture those all-important memories. However, after some time, their phone’s battery life will deteriorate. Offering phone charging stations as a hospitality extension of your event will leave customers happy and thankful.
As part of their 'Party. Pose. Post' application for their GoPuff Delivers Wireless 2022 partnership, GoPuff hosted a phone charging and chill-out area. Accommodated in our Impact Premium shipping container conversion, the application invited customers to stay and enjoy the brand while charging their phone.
VIP hospitality area
Most people like to receive special treatment and be part of an exclusive event. Hosting a VIP hospitality area for your customers will ensure they have an experience they'll remember for many years to come.
When Everleaf toured with the Pub in the Park food and drink festival series, they hosted a mobile bar using our Impact Premium container bar with an upper-deck terrace, allowing customers to appreciate incredible views while enjoying their drink. People were more inclined to stay with the brand while taking Instagram-worthy pictures.
For more information on shipping container conversions for hospitality events or any other temporary event structure, contact us on (0161) 821 1010.