The Event Structure headed to Epsom Downs Racecourse for the Investec Derby Festival’s highly anticipated Ladies’ Day 2019 for a spectacular day packed full of colour, style and fashion.
Taking place on the opening day of the Investec Derby Festival, Ladies Day is a day for celebrating individuality and creativity as fashion takes center stage. Fashionistas travel from around the world to show off their unique style partaking in the highly contested Style Awards while enjoying incredible racing on the course as the Coronation Cup, Investec Wealth & Investment Handicap and Investec Oaks Odds are contested, drawing a crowd of up to 50,000 to the spectacle.
At the race was Chi Chi London. A global renown fashion brand founded over 25 years ago that specialises in clothing and accessories that “make women stand out from the crowd”.
The Events Structure were pleased to pay homage to Chi Chi London at Investec Ladies’ Day with a Gallery Plus exhibition container. Labelled “Safe Your Feet” the container shined light on the fashion brand’s new clothing line while acting as a welcomed relief as event-goers could grab a pair of flipflops after a day of wearing heels. The brand welcomed users to share their races experiences online with their friends and followers using hashtag #IAmChiChi.
The pop-up brand activation proved to be incredibly popular with the crowds with many attendees picking up a pair of Chi Chi London branded flipflops. The event was a great way to drive brand awareness and build customer loyalty.
Gallery Plus is a contemporary way to exhibit your brand and leave a lasting impression on customers. The 20’ upcycled ISO shipping container is robust in design and build, helping to deliver a huge onsite presence in all weathers and during transit.
The Gallery Plus provides a dynamic environment ideal for pop-up instalments and can be used for a range of different applications including experimental, retailing, catering and hospitality applications.
If you’re looking for a portable and temporary structure for your next event, please contact The Events Structure today on 0161 821 1010.