The Silverstone Festival is one of the UK's largest classic car shows. The event returned to the 'Home of British Motorsport' over the August Bank Holiday Weekend (Friday, 25th - Saturday, 27th), with an exhilarating three days of on-track action and off-track entertainment.
The festival celebrated all things racing, cars, music and more, with twenty races over the course of the weekend that stretched every era and discipline since before the 1950s. "Something for everyone", the event headlined Sugababes and McFly.
Norton Motorcycles
Norton Motorcycles was also at the Silverstone Festival with our Gallery Plus shipping container conversion. Finished in matt black, the container activation beautifully showcased the brand's motorcycle journey through time.
The iconic classic motorcycles took centre stage of the activation, serving as a testament to the brand's enduring legacy. Whereas their modern wonders continued to demonstrate Norton's commitment to pushing boundaries and embracing the future.
The Gallery Plus shipping container conversion provided the perfect backdrop and stage to the motorcycles, allowing for a place for customers to see the bikes up-close, speak to brand representatives and enquire about purchasing.
My Motor World
My Motor World also attended the Silverstone Festival with our Studio Premium shipping container conversion. To raise awareness of their subscriptions, the pop-up retail conversion outlet showcased a small percentage of the 70,000 car parts, car care products and accessories available.
The shipping container conversion was lined with shelves displaying their best-selling products with a point of sale to order the products to be delivered. Cleverly, there was a sports car to entice purchase but to also demonstrate the benefits.
The cargo doors of the Studio Premium shipping container conversion provided amble space to advertise the many benefits of the My Motors World benefits. My Motor World also had a second presence, with the Wheelers Mike Brewer and Marc 'Elvis' Priestley on the My Motor World stage casting as eye over the restoration projects.
For more information on shipping container conversions for events or another temporary event structure, please contact The Events Structure team on (0161) 821 1010.