We have previously written about how a shift in the automotive industry has been seen, as more and more car brands are deciding to showcase their latest vehicles beyond the traditional dealership with mobile car showrooms.
However, our shipping container conversion, Showroom, is gaining momentum as a more affordable car showroom option. Showroom allows car brands to take their buying experience directly to their customers, whether on a busy high street, an automotive event or near a flagship store.
The shipping container conversion can be activated almost anywhere, allowing would-be customers to explore the latest vehicle beyond the brick-and-mortar flagship store and in a more relaxed environment without the selling pressures typically associated with a dealership.
With a set-up time of less than one hour, the Showroom shipping container mobile car showroom allows automotive vehicles to efficiently tour the UK and Europe for a multiple date roadshow.
Shipping container mobile car showroom
Our Showroom customised container is a 20' ISO shipping container conversion built with a hydraulic stage opening to both extended sides, providing an exceptional interior space to showcase an automotive and engage with customers about the vehicle.
The shipping container conversion has a 6-metre electric awning on the top of the structure, ideal for providing shelter should there be bad weather. Along the shorter sides of the container structure, there is space for branding and graphics internally and exteriorly.
The railing around the container conversion creates a feeling of exclusivity and intrigue, enticing passers-by to view the vehicle. With two entries, this railing also creates a one-way flow of footfall, providing the perfect platform and space to demonstrate the car and sales pitch.
GVE London supercar dealership activation
For Goodwood Festival of Speed 2021, GVE London used our Showroom shipping container conversion to display one of the supercars the luxury car vehicle brand had available while advertising their car buying options on the exterior of the structure.
GVE London added flags to the Showroom car dealership activation to further entice customers. The shipping container conversion dealership ensured the vehicle exhibited stood out among the other cars displayed, giving the car a superior element.
Red Bull shipping container conversion f1 car activation
Earlier this year, Oracle Red Bull Racing toured UK supermarkets with the Showroom shipping container conversion to promote their new summer internship programme. Residing inside the container was the Red Bull Racing RB16 Formula One racing car Max Verstappen was driving when he won the 2021 Formula One World Championship.
The shipping container conversion f1 activation had maximum branding to entice visitors with "Join the Team" banner on top of the container and branding both internally and externally.
For more information on shipping container conversions for the automotive industry and pop-up mobile car showrooms, contact us today on (0161) 821 1010.