The national governing body of tennis in Great Britain, the Lawn Tennis Association (LTA), headed for the fast lane at Silverstone for the British Grand Prix Thursday, 6th to Sunday, 9th July, hosting a pop-up padel experience for fans to come and play with friends, family and special guests.
Based in the Family Zone at one of the biggest weekends in the F1 calendar, the experience aimed to introduce new audiences of all ages and abilities to the innovative form of tennis and encourage more people to pick up a racket and play at their nearest courts.
Padel is a very popular sport among many drivers on the grid. Ferarri stars Charles Leclerc and Carlos Sainz have been known to play against each other in their spare time away from the racetrack - as featured in the Netflix series, 'Drive to Survive'.
Padel fever has taken over at many of the other teams as well, with McLaren’s Lando Norris and Oscar PIastri also big fans of the sport, as well as two-time champion Fernando Alonso and American Logan Sargent.
Guest appearances that participated in the experience included British No.1 Tia Norton, Louie Harris, Catherine Rose, Aimee Gibson and Francis Langan.
The British Grand Prix took place at the same time as the Wimbledon Championships, where the sport is a hot topic for conversation.
Studio Premium central hub
The Studio Premium shipping container conversion provided a central hub for the experience - an area visitors can learn about the sport and sign-up to join in on the court.
The cargo doors of the shipping container activation provided large graphic space to educate the benefits of padel and encourage involvement on the pitch.
Inside the activation, a counter and dedicate area for the sales reps to engage in meaningful conversation with guests and encourage sign-ups with exclusive offers. Decking chairs were place outside the activation for viewership of participants.
Studio Premium at sporting events
Studio Premium is a firm choice for sporting events, with Aprilia and Moto Guzzi using the customised container product for the Adventure Bike Rider Festival, as well as Chelsea FC for the 2018 Community Shield Final at Wembley, lululemon at sponsored Great Manchester Run, Mastercard for the UEFA Champions League Final, Now TV at Goodwood Races and making part of the UEFA 2022 Women Euros.
It’s not hard to see why it’s a popular choice, as well as providing amble internal space as the double cargo doors provides the perfect space to advertise and inform visitors.
For more information on our shipping container conversions for events, please contact The Events Structure team on (0161) 821 1010.