Shipping Container Conversions for Events: Cost vs Value

Monday, 7 August 2023
7Up shipping container conversion brand activation re-envisioned for summer product sampling campaign into "The Coolbox" handing cans of pop to passersby in London

Something that we have noticed countless times at The Events Structure is, when it comes to shipping container conversion enquiries, many clients are quick to dismiss their perfect container conversion product as they're too focused on cost-cutting rather than the value the structure brings to their application.

Shipping container conversions for events are standout structures that differentiate you from the competition and help attract visitors in crowded places. Practical, secure and weatherproof, container conversions provide a blank canvas for all applications and event visionaries, providing value to applications of all kinds.

While our customised container clients don't share whether they hit or exceed their KPIs, we know the clients that focus on the value of the shipping container event and put effort into the structure's design tend to generate better results - and we know this as they become repeat customers.

Here we look at three different drink clients that have used the same shipping container conversion for events construction, Impact, and while styling it differently, all focus on value as opposed to costs:

Jinro Soju UK

Last year, Jinro Soju UK helped festivalgoers at All Points East feel refreshed by serving the "number one selling spirit in the world" from our multi-deck Impact Container Bar.

jinro shipping container bar for all points east festival activation mobile bar

A vision of client Array Display, the shipping container bar was styled to look like the Korean drink's multi-bottle cardboard box packaging. The Impact Container Bar embodied the drink brand and its values with a premium look, featuring a serving counter and designated seating area for guests to relax and recuperate.

By providing a picturesque bar with seating area and upper deck viewing area, Jinro Soju UK provided value to its visitors, inviting customers to stay for longer and cementing the brand in their minds for years to come.

Everleaf

For the 2022 Pub in the Park food and drink festival series, non-alcoholic aperitif drinks brand Everleaf served delicious summer-inspired cocktails from our Impact Container Bar.

everleaf pub in the park shipping container conversion mobile container bar for hire

The mobile bar was branded and styled with a premium look, with glass bottles aligning the back wall and an illuminated drinks menu for easy visibility. The bar had an upper deck terrace with a flower wall for customers to relax, take pictures and soak up the atmosphere.

By providing value in the design of their mobile bar, Everleaf successfully embodied the brand and the flowery flavours of the drinks, creating excitement and desire in their audiences.

7up

Working alongside ID Agency, our Impact Container Bar underwent a huge transformation with drinks brand 7up for their latest product sampling campaign.

7up brand activation the coolbox london shipping container conversion impact plus product sampling campaign

Labelled "The Coolbox", the shipping container conversion was designed to look like an opened cooler box with an open lid, losing the corrugated shipping container architecture with a reimagined exterior achieved through cladding.

By creating a standout event structure for their application, 7up successfully generated buzz that extended beyond the event through social media sharing and press releases.

 

Value is much more than price. If you're looking to create value in your event application, choosing shipping container conversions as your structure is a great place to start - call The Events Structure on 0161 821 1010 to discuss for more information.