Whether you’re planning a major UK roadshow or looking to hire a mobile hospitality trailer to deliver valuable team training, choosing the right trailer for your needs can be challenging - especially with so much to choose from.
Today, we’re bringing you a breakdown of key considerations to help you find the ideal exhibition trailer for your business’s needs. From expected audience turnout to setup location and square footage, there are plenty of factors to keep in mind when searching for the perfect venue on wheels.
Season and location
As with any outdoor event in the UK, the weather is the only aspect which can’t be guaranteed. While you should always be prepared for extremes, it’s worth factoring the weather forecast and your roadshow destination into your plans just to be safe.
A number of our exhibition trailers come with heating and air conditioning - essential for bitter winter days or sizzling summer heat waves. Offering a warm or cool environment with a hot or cold drink can be a great crowd pleaser, drawing attendees in and keeping a captive audience long enough to deliver your brand message or give them a chance to try your product. Make sure you factor heating and cooling capabilities into your decision-making process in order to create a comfortable environment.
Size will undoubtedly play a huge part when it comes to choosing the most appropriate exhibition trailer for your needs.
If you’re planning on pitching up at specific locations, you’ll need to check the size of your plot - as well as access - to make sure the trailer will fit. With trailers ranging from 5.2 to 13.5 metres in length, you’re guaranteed to find one that’s just right for your needs - whether you need to stand out in a giant car park or squeeze into a tight spot at a festival.
It’s not just pitch size or access that you’ll need to consider, either. Depending on how busy you expect the event to be, or what you intend to use the trailer for, you’ll need to factor in the maximum capacity of the venue. If you’re holding conferences or training seminars in your exhibition trailer, it should be easy to work out the size of trailer required based on bookings. However, if you’re hitting the high street or rocking up at a festival, you’ll need to estimate how busy you’ll be in order to get an idea for the size of venue you’ll need.
With a wide range of exhibition trailers from compact to spacious, you’re sure to find something to fit your needs - with reception capacities ranging from 20 to 150 people.
Depending on the size of the event you’re hosting or attending, your staffing requirements will vary. Make sure you factor in the number of staff you want to send along. Too many and you’ll be paying brand ambassadors to stand around and fill space - too few and you could lose valuable custom as passers-by struggle to get a word in.
You’ll want to select an exhibition trailer or venue that’s large enough for all of your staff members to comfortably chat to at least 1-2 customers each, in and around the venue - leaving enough room to avoid crowding and chaos during peak attendee hours.
That’s one of the reasons exhibition trailer hire is so popular over smaller mobile venues when it comes to busy events and festivals. With capacities in excess of 100 attendees, you’re guaranteed plenty of breathing room - allowing visitors to mingle and interact with staff and displays freely throughout the day.
All of our hospitality trailers come with specific generator capacities - so if you’re relying on your own power for the event, you’ll need to factor in your electrical requirements.
From lighting to product demonstrations and music, events can be demanding on power supplies. Luckily, our vehicles offer generator capacities ranging from 5.5 to 32 KVA - so you’re guaranteed to find an exhibition trailer with plenty of power to keep your event up and running all day.
Perhaps the most important consideration of all is how you want the exhibition trailer to reflect your brand. Our trailers are fully customisable with bespoke graphics and interiors for maximum impact. With multiple decks and numerous fold-out display panels and surfaces, our larger roadshow trucks can really draw a crowd. Bigger isn’t always better, though. Our smaller trucks are ideal for more intimate settings - offering plenty of punch in a small package.
Still making your mind up? Give us a call on 0161 821 1010 today to find out more about our range of vehicles. With such a diverse lineup of exhibition trailers, containers and pop-up venues, we’re not bound to promoting one product over another - meaning we’re always on-hand for honest and impartial advice when it comes to choosing the best mobile venue for your needs. Check out our exhibition trailer comparison page to compare the specs of each trailer on offer.