Event marketing is a notoriously competitive space, with numerous vendors attending trade shows and fighting for the customer’s attention. Maintaining a competitive edge over your rivals by getting customers to your display (and keeping them there) is key to successful event marketing - and making your brand as visible and accessible as possible to your customer is non-negotiable. Your customers aren’t always going to come to you, which means Muhammad must go to the mountain. Taking your business on the road is an excellent way of driving growth, brand awareness and customer engagement - and here’s why.
Exhibition trailers and roadshow trucks bring a new level of interaction to both B2B and B2C trade shows, with the ability to bring a custom-branded space with you on the road, creating unrivalled levels of interaction with customers. Exhibition trailers are usually leased on contracts for use at a series of events or to tour your target geographical areas, flying your flag as a brand ambassador.
Regardless of the size of the trade show or promotional tour you’re planning, you are guaranteed to interact with a wider variety of customers than through static marketing. Whether you’re positioning your exhibit as a standalone in a high footfall area, or as part of a business event with other exhibitors, your business will be exposed to a wider demographic - who otherwise may not have known about your business. This can highlight otherwise unexplored revenue channels, ultimately resulting in an exponential surge in sales.
Exhibition trailers can be completely customised for your needs, providing you with a full flexible space on the go, with most large exhibition trucks featuring expanding compartments, essentially doubling or tripling the space once set up. It’s entirely up to you what you want to do with the space - many organisations use exhibition trucks as showroom on wheels, taking their merchandise and product offerings directly to customers. This provides a space where customers can see what you do best in person, including product demonstrations and impressive displays.
Mobile exhibitions can also be used to drive customer engagement by giving you a space to interact with your customers the old-fashioned way. The possibilities are virtually limitless, and organisations are finding increasingly creative ways to get their customers talking. Trailers can be set up as training or seminar classrooms, giving prospective customers taster lessons or talks. Alternatively, you could even try dedicating some of your space to a designated chill-out area, enticing wanderers in for a break from the buzz of the event - giving you a prime opportunity to take advantage of your captive audience.
The Events Structure are professionals when it comes to events on the go. Our range of roadshow trucks, exhibition trailers and self drive promotional vehicles can be tailored to suit your needs, delivering the ultimate in interactive event marketing. So if you’re looking for exhibition trailer hire, look no further than The Events Structure.