How to find the best venue for your event
Is 2015 the year you really focus on driving customer engagement? Pop up shows and experiential events are great for improving interactions with your customers and marketing your brand.
Of course, when it comes to planning a brand event, finding the perfect venue is crucial. Here we’ve created a list of questions to ask yourself to ensure the venue you choose matches your event brief in every way.
What do you need from your venue?
When it comes to choosing a venue for your brand event, you need to think about your needs and must-haves. These requirements should go beyond simply the amount of space you require or your need for mobility. Ask yourself how you want your venue to make your customers feel. The right venue will help to create the right atmosphere and ensure that your customers receive the right messages. Think carefully about the layout of the space, the surroundings and the colour of the décor.
The Events Structure offers a wide range of venue options from exhibition units to pop up shops, from self-drive exhibition units to upcycled shipping containers, all of which can be fully customised to help you deliver the best brand experience to your customers.
How will it reflect your brand?
The environment you choose for your event will say a lot about your brand, so you need to make sure it creates the right impression on your customers. Everything from how customers enter your location to the décor inside will have an impact on what people think of your brand.
The great thing about choosing exhibition trailers and upcycled shipping containers as your event venues is that they show you as being innovative and unconventional. Customers love a forward-thinking brand and by venturing outside the traditional options for venue locations, you will represent your brand as a market leader rather than just another follower.
Can you put your own stamp on it?
You could pick the most beautiful venue in the world but if it’s not unique to your brand, it’s not going to create a lasting impression on your customers. When choosing an event venue, it’s important to consider whether you will be able to customise and adapt it so you can offer a unique experience.
Whereas traditional venues are likely to have rules about what you can and can’t do in the space, there’s much more freedom with the likes of roadshow trucks, exhibition trailers and inflatable structures. Choose one of these as your event venue and you can customise it to fit the brand experience you are creating for your audience.
Is it practical?
It’s all very well having a great-looking event space but if it’s not practical, it’s not going to create a good impression on your customers. When considering venue options, you need to think about how customers are going to enter and exit it, as well as access for wheelchair users and people with pushchairs. The more practical your event venue is, the more customers will be able to enjoy themselves. More often than not DDA access is a key question we are asked when clients are looking for the right exhibition unit for their event.
Is it flexible?
A good venue is something that can adapt to change. As an event organiser it’s always best to expect the unexpected by choosing flexible venues that can accommodate your needs, no matter what they are. When considering venues, create a list of possibilities and choose an event that can facilitate all outcomes.
If you are looking for an event space that is unique, practical, flexible and innovative, there’s no better choice than our self-drive units, roadshow trailers, customised containers and mobile showrooms. For more information, get in touch with The Events Structure team today on 0161 821 1010.