The Events Structure is excited to launch its latest roadshow with Gates Engineering, who have taken out the high-impact Vanquish exhibition truck on a UK tour that started in October. Gates Engineering is a world-renowned manufacturer of fluid power products such as hydraulic and industrial hoses, couplings, fittings and self-assembly equipment.
The highly competitive world they operate in is constantly on the lookout for the latest innovations, with suppliers often finding that when they go to oil and gas exhibitions they are unable to get the traction that they once received. Buyers only have a limited amount of time to meet and greet exhibitors, and if they do not happen to go down the avenue suppliers are situated on, big opportunities can be missed.
Gates decided to take matters into their own hands by taking their unique offering to the customer. By utilising the Vanquish exhibition truck, they can travel to their client sites and provide product demonstrations without the client having to come to them. This innovative form of marketing allows for exceptional engagement with decision makers, offering a fantastic opportunity to network with like-minded individuals, connect with key industry suppliers and have technical face-to-face conversations in a friendly and sociable environment.
Gates wanted to display their strong brand presence on this campaign, and The Events Structure helped them achieve this by providing a full wrap internally and externally to grab the attention of passers-by. The bespoke fit-out was designed to optimise the extensive interior space of the Vanquish truck. Using product displays, signage and an extendable presentation space of 65m2, our Vanquish exhibition unit provided the perfect fit for the client’s brief.
When it comes to highly flexible, agile exhibition trucks, The Events Structure has a vehicle to suit every need. Many of our promotional vehicles, including Vanquish, are equally suited to both B2B and B2C applications. What’s more, Vanquish benefits from an excellent climate control system that works even in the coldest or warmest locations - which means temperamental weather won’t be an issue when you use this vehicle.
For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.