Canary Wharf isn’t necessarily the first place you’d look to for luxury accommodation and fine dining but when Novotel opened on Marsh Wall, Isle of Dogs earlier this year, that was set to change.
The 39 storey building is the flagship Novotel for French firm Accor Hotels and boasts 313 rooms, 26 individually designed suites, a New York-style gym and pool, nine design meeting rooms as well as a modern bar and restaurant spanning over 3 floors.
Canary Wharf is one of London’s main business districts with approximately 120,000 workers passing through daily. The Events Structure were called upon to help promote the relaunch of the hotel’s sky bar and restaurant, Bokan with the use of our premium event containers.
Bokan is situated on the 37th, 38th and 39th floors of Novotel’s Canary Wharf hotel and not only offers sweeping views of the London skyline but also a plethora of modern European dishes and show-stopping cocktails.
Our brief was to target workers who earned an average of £100,000 per annum by sharing a strong message of decadence and quality - the values which Bokan resonate with.
We deployed our ultra modern premium shipping container conversions to the piazza outside Canary Wharf tube station for a one day only event.
Our shipping container conversions hosted a variety of food and drink suppliers who were giving away some tasty treats to help celebrate the modern European fare that Bokan has to offer.
The Events Structure provided the ideal shipping container which offers open access to passers-by allowing full engagement with potential consumers.
The design of the event container had an external floor structure which allowed the container to be extended to the front and with anti-slip flooring and an external awning, meant the weather didn’t dampen the message.
We took care of both internal and external graphic production, ensuring that the brand message was at the forefront at all times.
The delivery and installation of the event containers were also provided by us and due to the design of our containers, they were delivered using a vehicle with a HIAB crane and simply lifted into position. This meant that we were able to situate our container into a prime position in order to target the ideal consumers as they passed by on their way to and from the office.
Could your next event benefit from the versatile nature of our converted shipping and exhibition containers? Head to the main section of our website to browse through our range. Or if you know what you want, just pick up the phone and call us on 0161 821 1010 to get your next space booked.