One of the fastest growing areas of marketing for businesses of all sizes from all industries is event marketing. Events such as festivals, outdoor shows, tradeshows, conferences, and more, attract large numbers of consumers with similar demographics and interests.
With large numbers of like-minded consumers attending these events, businesses can target their key customer demographics when deciding which events will yield the best results.
Shipping container conversions are a popular choice for brands looking for a standout structure for their marketing applications at events. However, some clients are often unsure whether to leave the shipping container conversion exterior blank or brand it with a vinyl wrap.
Here are five reasons why vinyl wrapping your shipping container conversion can be effective for your event marketing application:
1. Ensures you stand out from the competition
Conferences and tradeshows often have a theme to attract an audience with related interests. As a result, it's not uncommon for competitors to attend the same event.
Vinyl wrap can be a promotional tool to display brand messaging on the exterior of the container conversion, helping you stand out from the competition and generate visitors.
Similarly, a vinyl wrap container conversion can generate a lot of interest at festivals and concerts, helping you stand out among the crowds, create excitement and make an impact.
2. Expands your campaign reach
Unlike marquees, tents and other event structures, vinyl-wrapped shipping container conversions give you a presence far beyond the event itself.
As a modular building, branded shipping container conversions raise awareness while in transit, expanding your campaign reach further.
3. Allows for full branding of the shipping container conversion
Our shipping container conversion products are painted and finished in white or black for a premium appearance. Through vinyl wrap, your brand’s logo can be applied on top of the corrugated exterior.
However, if you're looking for something a little different, a full vinyl wrap can be applied to the container, giving you complete creative control of the exterior's design.
4. Different branding between events is achievable
When administrated by a professional, vinyl wrap is straightforward to apply and remove without damaging the paintwork. As a result, multiple events with different exterior artwork is easily achievable.
5. Vinyl wrap is waterproof
Vinyl wrap is waterproof. Therefore, you don't need to worry about the branding of your shipping container conversion being destroyed should there be rain.
This also means that your branded container can be jet washed and cleaned onsite should the structure get dirty while in transit.
For more information on graphic wrapping shipping container conversions for events or any other temporary event structure, contact us on (0161) 821 1010.