Whether it’s a high street pop-up shop or a festival exhibit, the secret to a successful event marketing campaign is to create an attention-commanding exhibition space that will make a lasting impression on passers-by. But while brand ambassadors and an eye-catching exterior will draw potential consumers towards an exhibition unit, it’s a well-designed interior that can take a brand to new levels of success.
Consistency is key when it comes to building brand awareness - and that means that the design of an interior matters just as much as the attention-grabbing facade of an exhibition truck. That’s why today, we’re bringing you the inside scoop on how to make an impact in your exhibition trailer - so you can prepare to draw the crowds during your next engagement marketing campaign.
Incorporating colour psychology
Evoking emotional reactions from the customer, colour psychology is thought to have a direct correlation with buying behaviour - and for brands, that means that choosing the right shade matters when planning the design of an exhibition truck. Whether the purpose of your campaign is to pitch a new product line or generate sales, using colour to trigger brand recognition will ensure the success of a business in the future.
Choosing hues that are already associated with your product range will make your marketing messages more memorable for the consumer - and by adorning the walls of the exhibition space with the same colour scheme as the brand itself, campaign messages are more likely to stick in the customer's mind after the event.
Whether you’re taking your brand on a tour of the Great British festival scene or you’re hosting a week-long pop-up in a busy city-centre, thinking about the logistical aspects of your exhibition unit is crucial for ensuring that your marketing campaign runs seamlessly.
While entrance steps to your exhibition truck won’t typically be a problem for a younger audience, for instance, ramp access could mean that older age groups will be more likely to stop at your exhibit as they pass by. With this in mind, it’s important to remember that considering the logistical needs of your target demographic is likely to increase the overall success of your event.
Focusing on practicalities
While the budget and purpose of the campaign is likely to affect the size and style of your exhibition trailer, safety will always come first when it comes to designing the interior of the space. While adorning the space with free-standing product display units is likely to entice impulse buyers to make a purchase, a well-designed minimalist layout that reduces the possibility of trip hazards means that you can increase the likelihood of your campaign running without a hitch.
By estimating the expected number of visitors to your roadshow truck ahead of the event means that you’ll be able to choose a unit with an appropriate capacity - so your exhibit won’t seem too quiet or cramped throughout the day.
While cladding the exterior of exhibition trailers with eye-catching visuals is vital for maximising the publicity of your marketing campaign, carefully considering the design of the inside space could mean that you significantly boost the effectivity of your exhibit.
And now that you’re an expert on making an impact with your exhibition trailer, it’s time to get started on planning your next roadshow. So what are you waiting for? See how The Events Structure could help you by browsing our range of customisable exhibition units online today.