We teamed up with Turner Agency and Nexen Tyres to support their sponsorship activation as the official tyre supplier for Manchester City. The event was held at the Etihad Stadium on Sunday 19th March, providing a container and a football shootout area. At the event it was announced that Nexen are now the official Shirt sponsor for Manchester City.
We provided Nexen Tyres with our revolutionary Experiential Studio container which has the highest level of specification and is not only flexible and adaptable, but also attractive with the ability for full branding. We produced a stud wall so we could provide a stunning backdrop of branding and a 55” TV. We also handled the interior décor with literature stands, tables and chairs inside the container. The Experiential Studio container has a 20’ side opening ISO container which opens up, providing excellent access and visibility. This container was a perfect fit for Nexen Tyres to gain consumer interest and promote their products.
For this event, we also provided them with a custom-built football shootout area and painted Astro Turf. The custom-built goals and 40ft back net gained great interest from the public with the crowds participating in their masses. Contestants of the football shootout were tasked with hitting the balls through the custom-made Goal target to win a special prize donated from Nexen. This gave the event a unique way to engage with consumers and give them the ultimate event experience to remember.
If you are interested in our Experiential Studio container or how they can boost your businesses experiential campaign, give us a call on +44 (0)161 821 1010 to find out more.