Pop-up restaurants and bars are on the increase, with more and more appearing each year. Eventbrite found pop-up food and drinks events to be the fastest growing event type with an 82% year-over-year growth. The same report found today's diners would rather pay more to attend a pop-up venue over a restaurant.
From unexpected locations and unique menus to chef interactions and live cocktail demonstrations, pop-up restaurants and bars cater to the “Experiential Diner” looking for something out-of-the-ordinary when it comes to their dining experience.
The benefits of pop-up restaurants and bars
Pop-up restaurants and bars have a lot of advantages over their permanent equivalent. Pop-ups are a great way for restaurants and bars to establish success and credibility.
As pop-up restaurants and bars can open almost anywhere, food and drink outlets can position themselves at popular locations, events, festivals and markets, helping expand their presence.
For restaurant and bar owners who aren’t ready to sign a lease on a brick-and-mortar space, a pop-up is a great way to save money while trailing a new concept or culinary experience. A pop-up restaurant or bar is a great way to identify if there's a potential audience and to get direct feedback from customers before making a more permanent commitment.
Planning a successful pop-up restaurant or bar
With a pop-up restaurant or bar, there are few limitations. Apart from ensuring the location is safe for preparing and serving food and drink, and necessary insurance, permits and licenses are in place, the most important aspect is the event structure.
If you’re planning a pop-up in-door dining experience that seats several people, a roadshow and exhibition trailers such as Warrior may be the solution for you. Warrior has a seating capacity of 20-30 people and a kitchen area. The vehicle is incredibly inviting and has seating with a view available.
If planning a street food fair or bar area, Shipping Container Bar will provide the perfect structure for you. The 20’ shipping container conversion bar has a counter, fridges and storage area to serve pre-made food and drink. The Shipping Container Bar has an electronical distribution and fusebox 13.4m2 internal capacity and the structure can be securely locked when not in use.
If you’re looking for a temporary structure to host a pop-up restaurant or bar, contact The Events Structure today on 0161 821 1010.