Represent is a British luxury clothing brand founded in 2012 by brothers George and Mike Heaton. By combining sports and modern art, Represent has formed a new street clothing style suitable for every day.
Last month, on Saturday, 2nd September, the clothing brand was at the ATHX Games in Liverpool with our Studio Premium shipping container conversion, showcasing their 247 collection.
The branded shipping container arrived a day earlier on Friday, 1st September. Closed until the event on Saturday, the shipping container sparked curiosity and excitement among fans as to what would be inside.
To build further anticipation and excitement ahead of the exclusive pop-up event, the branded shipping container was captured and shared across social media channels.
On the event date, the Studio Premium shipping container conversion double cargo doors opened, displaying the latest 247 clothing collection. The collection's logo was boldly displayed on the doors for maximum impact.
Represent have previously hired shipping container conversion products from our extensive fleet. Earlier this year, two Studio Premium customised containers featured in the clothing brand's pop-up extravaganza at Love Factory in Manchester. The event offered fan-exclusive products, heavily discounted sample goods and free brand tattoos.
Shipping container conversions to make a statement
When it comes to brand activations, making a statement is necessary for increasing brand awareness, customer engagement and ROI.
An iconic structure, shipping container conversions are bold in design and demand attention. Fully customisable interiorly and exteriorly, shipping containers can be reimagined to create branded immersive experiences that customers will remember for their lifetime.
At The Events Structure, we have many customised container products available to hire short- and long-term, all providing a big presence to make a brand statement.
Are you ready to make a statement? For more information on our roadshow trucks, shipping container conversions for events, promotional vehicles or mobile showrooms, please contact The Events Structure team on (0161) 821 1010.