Last week, working alongside ID Agency, our Impact Plus shipping container conversion underwent a huge transformation with drinks brand 7up for their latest summer product sampling campaign.
Labelled "The Coolbox", the event structure was designed to look like an opened cooler box with an open lid, losing the corrugated shipping container architecture with a reimagined exterior achieved through cladding.
The lower container provided a place for the sales team to hand out free 7up cans, while the upper deck was the perfect place for consumers to relax and soak up the atmosphere with their free soda drinks.
The reimagined design and strategic placement outside the popular UK tourist hotspot, the London Eye and River Thames saw the event structure attract high footfall and consumer interest.
Reimagined event spaces
When people think of shipping containers, they think of large steel boxes used to haul large materials across the globe. However, this is no longer case. Completely customisable, shipping containers provide the perfect event space as they are aesthetically appealing, spacious, durable, secure, weatherproof and easy to set up.
At The Events Structure, we have many customised container products available to hire short- and long-term, all providing a blank event structure canvas to be reimagined through design, modification and fabrication.
In fact, through internal and external design and fit-out, no two finished customised container client hire projects look the same or like an "off-the-shelf" solution. Customised containers ensure your brand and messaging stands out for maximum impact.
Reimaging shipping container exterior
A shipping container's corrugation panel system is a standout profile that demands attention at events. Most of our client customised container projects utilise the uniqueness of the shipping container exterior for their event space.
However, sometimes a more levelled exterior is preferred. By using a flat wall system, we can create a smooth appearance and change the overall image of the customised container.
For Vodafone's Westfield Wimbledon Experience activation, we created a refined exterior appearance using panelling, creating a reimagined event space that mirrors the uniformity of the tennis championship.
Sometimes, a different shaped structure can be required, such as "The Coolbox" for 7up. Through thoughtful planning and clever construction, different exterior designs can achieved with our shipping container hire products.
From pop-up retail outlets to play centres, art galleries and mobile bars, shipping containers can be reimagined into any application, all compliant with HSE events health and safety requirements.
Whatever your event structure vision, we can turn your ideas into reality. All projects start with an initial discussion where we will discuss the different options available.
If you're looking for a reimagined event space using shipping containers, call The Events Structure on 0161 821 1010 to discuss your project. We create event spaces to your exact requirements.