Huawei's latest smartphone to hit the market is the P30 Pro. With a powerful processor, 60-hour battery life and incredible Leica quad camera system featuring 50x telephoto zoom, the P30 Pro is pushing new boundaries.
Huawei wanted to demonstrate the incredible functionality abilities of the wide-angle lens, light fusion sensor technology the P30 Pro's camera boasts, and how the camera allows for high-quality detail and colour in low light conditions to festival-goers at All Points East.
Using our Impact event shipping container, the brand created a dark room and invited guests inside to test the P30 Pro’s front facing camera abilities and take the perfect selfie using the smartphone. Attendees were then encouraged to go onto the upper deck to test the rear facing camera’s wide-angle lens and 50x telephoto zoom and take pictures of the festival skyline. Participants could take home or share both selfies and skyline images with their peers on social media.
All Points East was the perfect event for the brand as attendees could see the benefits of capturing their once-in-a-lifetime festival memories in high definition even when the sun has gone down.
Impact is a revolutionary event shipping container provides a dynamic and engaging environment for experiential brand activations and product launches. The event structure is a great way to generate interest and loyalty around your brand.
Impact is a versatile structure that can be branded to create a completely bespoke exhibition unit, helping to deliver a huge onsite presence on site and during transit. The 20' upcycled ISO shipping container can be easily transported and activated requiring a deployment time of just 2 hours with 1 crew member.
If you're looking for a portable and temporary structure for your next event, please contact The Events Structure today on 0161 821 1010.