At The Events Structure, we are no strangers to supplying huge onsite marketing platforms for businesses throughout the UK.
During the Cheltenham Races that commenced 11th and 12th November 2016, The Events Structure teamed up with Bet Victor for another Experiential event. For this event, our truly revolutionary Impact shipping container conversion was the most suitable shipping container to use for this event, providing Bet Victor with a huge onsite presence far beyond the highly affordable hire investment.

For this event, Bet Victor wanted to challenge punters knowledge on the history of the Bet Victor Gold cup. People were encouraged to sign up to bet victor to receive a free bet showing historical TV footage of races. If the individual predicted the correct winner, they would receive a free bet to bet on any race on the official site. The highly successful racing event attracted 20,000 people each day the event took place, increasing Bet Victors consumers to come and show an interest in historical betting.
The highly impactful Impact customised container upper deck provided an exceptional environment for punters to have pictures with props by the Bet Victor Step and repeat board. In addition people chose to dress up in props such as horse heads and jockey hats for the chance to win a weekend away to the darts after uploading photographs of themselves in the props to social media accounts using the hashtag #BVGoldCup.
Looking to increase sales growth and to expand client interaction?
Having consistency to maintain a competitive edge over other competitors is essential to keep your customers loyal and at your stand. Over the last six months we have developed our shipping containers and vehicle fleet to deliver benchmark quality affordably to our clients.

Broadening your horizons at Exhibitions and Events using our shipping containers is an excellent way for driving growth, brand awareness and customer engagement. The containers bring a new level of interaction to B2B marketing communications, allowing businesses to engage with customers over throughout the UK. From small or large events, The Events Structure suit every business needs by guaranteeing you with an eye-catching onsite presence.
Our Impact Container is a truly revolutionary event container, designed with a unique upper deck to give an exceptional environment of VIP entertainment or can provide additional activation space for consumers. The dynamic environment that the Impact is that it can be used for a range of different experimental events such as retailing, catering and hospitality applications, and benefits from superior finishes throughout. This was the perfect shipping container for Bet Victor as it was not just an affordable investment but they had enough space to interact Container provides with consumers and get as many people interested in bets as they could.
At The Events Structure we are experts in helping our clients navigate the choice of vehicles and structures, helping them optimise both the practical, aesthetic and engagement objectives. Meaning we understand what you want and therefore making you stand out from the competition.
What we’ve done for bet victor and what we can do for you. For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.

