Product sampling is one of the best ways to get your product to your audience and increase its exposure. By executing a sampling campaign, you build brand loyalty, gain critical product feedback and user-generated content before launch, drive website traffic, create a social buzz and increase your revenue.
Product sampling is when brands ask customers to try their product for free in exchange for reviews or to drive future sales. According to a report by Sampling Effectiveness Advisors, 73% of consumers said they were likely to buy a product after trying it.
It's not hard to understand why product sampling is an effective campaign method for generating results - after all, people like to try things before they buy!
How can a promotional vehicle boost the performance of a product sampling campaign?
A promo vehicle wrapped in your messaging can help level up your sampling campaign in many ways. Here's how:
A promotional vehicle can be the core of your product sampling campaign, both visually and practically, helping spark curiosity and attract audiences while creating the perfect backdrop for your promo team. Functionally, a promo vehicle can store plenty of your free samples.
Promotional vehicles are self-contained exhibition units that allow you to take your product sampling campaign on tour to different locations around the UK and further afield. They are also great for generating high footfall and changing locations at short notice if required.
Promotional vehicles can reflect your brand aesthetic interiorly and exteriorly. Graphic wrapping and branding your promo vehicle will immediately draw attention from the crowds and generate the right vibe to engage with your target audience.
A branded promotional vehicle can help create a memorable experience. By including extras outside your truck, such as "selfie spots" with hashtags or a QR code, visitors will be encouraged to share your product, experience and feedback on social media, further extending the reach of your campaign.
Promotional Vehicle Ranger
Ranger, available in left- and right-hand drive, is a promotional vehicle available to hire to take your product sampling campaign on the road and directly to your audience.
The promo vehicle requires a standard driving license to operate. Without the need to hire a specialist driver or worry about timely setups, the self-drive mobile unit allows you to focus on executing your product awareness campaign efficiently and effectively, generating a buzz and hitting your goals.
Ranger can be branded inside and out, with enough space interiorly to provide a bespoke branded experience and product sampling campaign.
The Events Structure are the only provider of self-drive promotional vehicles in the UK. Our fleet of mobile units offer a truly unique way to take your product sampling campaign on the road. For more information, contact us today on (0161) 821 1010.