The Events Structure exists to assist businesses with their event marketing - no matter their size. From huge corporate events to one off pop-ups, our diverse range of exhibition trailers - for hire for a variety of industries - self-drive units, roadshow trailers, customised containers and mobile showrooms are on hand to help you take your business on the move.
Today, Justin Isles - The Events Structure’s director - is giving you some insight into the company’s background, the variety of exhibition trailers available and how The Events Structure can help your business on the road to success.
An interview with Justin Isles
Q. When and why was The Events Structure established?
A. We started the business in response to a growing demand from clients to provide a completely independent viewpoint on the most suitable structure for their event objectives - because we aren’t bound by one service, we can be completely independent about our recommendations. We also believe that the market is deeply fragmented with an absence of quality providers in key service sectors - as such, we were inspired to provide the same level of high quality service across all our service areas.
Q. Why do you think exhibition trailers and units can be so valuable to businesses? How do they help event professionals get noticed?
A. We are finding that more and more often it is difficult to truly connect with consumers and explain product features and benefits. As such, being able to reach and target consumers is of ever increasing importance. The advancement in the digital sector makes targeting consumers and driving audience numbers easier. Gathering intelligence and data is phenomenally improved through the advancement in digital. However, it is ultimately still critical to actually get face to face and talk to and engage consumers - and exhibition trailers and roadshow trucks allow this.
Q. Can you talk me through some of the biggest/most memorable brands you’ve worked with/assisted?
A. We have just completed a really interesting tour for Stone Group, one of the UK’s leading providers of IT in the education and public sectors. They traditionally exhibited at key industry exhibitions but found a diminishing return and wanted to reach out to potential clients across the length and breadth of the UK. They found their exhibitions had a fairly modest geographical audience. We were able to develop our Momentum vehicle as a mobile demonstration suite for their full catalogue of services. Their company turned 25 years old in 2016, so we themed this as a 25th Anniversary Tour - with branding and theming of this as a distinct rock and roll theme.
Q. What kind of events can The Events Structure help with?
A. We work on a cross section of campaigns, with business to business brands - such as Stone Group - through to consumer campaigns with brands such as Under Armour and TomTom. Through winter 2015/16 we worked with Tonic Agency on a major officer recruitment drive for the British Army - visiting university campuses to explain the variety of career options the British Army presents to graduates.
Q. The Events Structure offers everything from exhibition trailers to shipping containers and conversions - which products tend to be most popular?
A. Because we carry a cross section of products, there tends not to be stand out products. We are finding that our container offering is a great solution for clients looking for single event requirements, or even ad hoc shows. An exhibition trailer is versatile and can really make an impact, while self-drive options are great for organisations looking to achieve a roadshow solution on a modest budget. By taking care of their own logistics, they can drive operational efficiency, saving on expenditure.
Q. Does The Events Structure have any exciting upcoming events?
A. We have a couple of really exciting things coming up. First up will be an experiential campaign for Mark Hill Haircare which is taking in both festivals and major exhibitions throughout 2016.
Ready to find out what The Events Structure can do for you?
Our professional and state-of-the-art exhibition trailers, branded self-drive vehicles and versatile containers can help put your business on the experiential marketing map.
Want to discuss exhibition trailer hire or find out more about our range of event marketing solutions? Or are you looking for more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms? Get in touch with The Events Structure team today on 0161 821 1010.