From a product launch to a series of engagement marketing campaigns, exhibiting your brand in a big way is one of the most impactful ways to build relationships with consumers - and what could be a better way to make an impression than with an eye-catching exhibition trailer? Experiential marketing strategies are going from strength to strength, so whether it’s an immersive high street pop-up event or a unique exhibit, ensuring that your brand’s interacting with its audience is crucial for standing out from the crowds.
At The Events Structure, our wealth of expertise in event marketing means that we’ve made it our business to bring brands the best exhibition trailers that reflect their unique values and key sales messages. From well-known brands to SMEs just starting out, we’ve delivered countless high quality exhibition units for an array of different sized businesses. Today, we’ll be looking back at some of the most famous faces that we’ve had the pleasure of working with, as we bring you the breakdown of how we helped them to boost their brand awareness.
Ray-Ban
The music festival scene is a staple of British summertime, and Ray-Ban made sure it was part of the action last year at British Summer Time in London’s Hyde Park. A premium brand that’s well at home with creating exclusive products for world famous stars, our eye-catching exhibition units served as an exclusive backstage area for fitting performing artists with their own pair of Ray-Ban sunglasses. This meant that Ray-Ban could quickly raise its brand awareness when the acts took to the stage to perform in front of tens of thousands of fans.
The British Army
The British Army’s most recent campaign was titled ‘‘With Heart and Mind’, and that was exactly what went into the design of each exhibition trailer. With the state-of-the-art Momentum and Enterprise units touring 20 different university campuses to offer undergraduates advice on a career with The British Army, the latest virtual reality (VR) technology was incorporated into these attention-commanding exhibition units - creating an interactive and immersive experience which was guaranteed to attract the attention of passers-by and encourage the target demographic to take a look.
Dr Martens
An iconic British footwear and clothing brand, the distinctive welted construction and yellow stitching makes each of its shoes easily recognisable - and that meant that the individuality of the brand had to be reflected in its exhibition truck at Rebellion Festival. Building brand awareness by offering free haircuts in partnership with Savill’s Barbers, we provided Dr Martens with a branded exhibition unit that had the space for this experiential zone - as well as a section to sell some of its most popular shoes.
TomTom
Tapping into the needs and interests of runners at marathon and half marathon events, TomTom launched its new cardio watch at running events in our Studio container - meaning the brand could dramatically boost the visibility of its product range by reaching a quarter of a million runners. With hinged cargo doors which fully opened to create an informative and engaging product activation space, this branded exhibition unit was far significantly more inviting to passers-by than a plain marquee would’ve been.
Whether it’s a pop-up on the high street or an immersive environment at an event, getting passers-by engaged with your brand couldn’t be easier with an eye-catching exhibition trailer.
From startups to bigger brands, we’ve got years of experience providing businesses with state-of-the-art roadshow trucks and customised containers. For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.