From punks to goths, live music has remained at the forefront of the Dr Martens brand for over 50 years, and without it, the world-famous Doc would have remained just a workwear boot.
Dr Martens and live music go hand-in-hand, inspiring and recruiting new generations of musically inclined fans who wear and embrace the brand’s rebellious self-expressive values.
Dr Martens are always keeping their eye on the future music stars of tomorrow, with their flagship Camden store in London being famed for providing a stage for such artists. Known as the DM's Boot Room, IDLES, Frank Carter & The Rattlesnakes, Mykki Blanco, Alma and Shame are just some of the artists known to have performed here.
What better event for the footwear brand to partake in than Live at Leeds? A one-day music festival held on the first Bank Holiday weekend of May, Live at Leeds shines a light on the best emerging talent from the UK and beyond, attracting over 10,000 music fans.
On Saturday, Dr Martens iconic DM's Boot Room came to the legendary Brudenell Social Club as part of the 11th instalment of the festival, boasting two stages and an incredible line-up of pioneering artists including Easy Life and Mini Mansions.
In addition to the expertly programmed music stages, Dr Martens brought the DM's Boot Room On Tour experience to Briggate in the heart of Leeds City Centre. A long-standing client of The Event Structure, Dr Martens utilised our Gallery event shipping container for the pop-up.
As well as a customisation station and album cover photobooth, the DM's Boot Room On Tour experience featured a live music set by the six-piece Alt/Indie band Sports Team. Wearing and channelling the Dr Martens the brand's rebellious self-expressive spirit, Sports Team further endorsed the brand to passers-by.
Our Gallery event shipping container provides a unique and versatile pop-up brand installation, great to use as a mobile entertainment stage at a festival or to stage your products and services in an original, immersive and effective way, helping attract new audiences. The 20' upcycled ISO shipping container is robust in design and build, helping to deliver a huge onsite presence in all weathers as well as during transit before and after the event.
For more information on portable event structures and creating an unforgettable experience for your customers with a unique brand activation that accurately represents your brand, contact The Events Structure today on 0161 821 1010.