The UK's premier agricultural machinery and technology show, LAMMA 2024, kicks off today, Thursday, 17th January, at the NEC, Birmingham, for two days of the latest innovations, grassland machinery and tailored services from over 600 exhibitors.
Exhibiting at the event is Merlo, an Italian manufacturer of agricultural farming and construction telehandlers based in Piedmont, Italy, with a worldwide presence. The industrial company creates a grand presence using our Impact shipping container conversion.
The Impact customised container provides the perfect backdrop to showcase Merlo's industry-leading telehandler innovations. Around the containers are stud walls, framing a staging area while keeping the space open and inviting for attendees.
The bulkhead, branded with the brand's logo, immediately grabs attention. Inside the container, photographs show the machinery in use while allowing a space to talk to representatives or find the nearest Merlo dealership.
Different activations for separate events
LAMMA 2024 is not the first brand activation for Merlo. Last year, the Italian telehandler brand embraced the innovation of Mobile Showrooms, upgrading from the go-to tent construction to our Pursuit Plus model for the Bauma Trade Fair in Munich. The unit showcased and complemented the brand's innovative machinery beautifully.
Also in 2023, Merlo exhibited at the Plantworx Show in Peterborough, using our Statement Plus shipping container cluster. The unmatched durability of the structure enabled the brand to showcase one of its machines above head level.
The three brand applications show how versatile our wide range of event structures are, with different solutions available to match all design briefs and requirements.
To require a event shipping container, roadshow truck, mobile showroom or self-drive promotional vehicle, get in touch with The Events Structure today on 0161 821 1010.