As the days get longer and the temperatures warmer, the summertime festival season is, at long last, in sight. A staple part of British tradition, both food and music festivals will see Brits from across the nation flocking to these pop-up events - and it’s the most engaging brands who are in hot pursuit of this captive audience.
From trialling a new range of products to building brand awareness, pitching up at a festival is one of the best ways to boost your brand’s profile and unleash its potential for reaching new levels of success. That’s why today, we’re bringing you the inside scoop on 5 of the best exhibition trailers for these pop-up events - so it couldn’t be easier to organise your festival debut this summer.
1. Pursuit
With a capacity for 150 guests, the Pursuit mobile showroom is currently our largest exhibition unit, making it more than suitable for creating an indoor festival entertainment space. From holding workshops that are relevant to your service to hosting a sheltered music venue - complete with a DJ - it couldn’t be easier to entice festival-goers to explore all that’s inside this easily accessible experiential marketing zone.
Complete with an extensive bar with running water and large refrigerators, as well as a VIP deck for guests to enjoy the view of the festival, the Pursuit trailer even offers drinks brands the chance to generate sales in this first-class exhibition space.
2. Adventurer
Suitable for up to 105 people, the Adventurer unit has 2 VIP upper decks and an exceptional interior finish - making this one of the most luxurious exhibition units available. With a fully working kitchen, it couldn’t be easier to make fresh food samples on site - and thanks to the Adventurer’s spacious reception room, you could create an indoor restaurant space for hungry festival-goers.
Reaching a staggering 6.2m in height, this exhibition trailer offers guests unbeatable views from its first storey gallery, as well as providing your brand with a strong onsite presence - so your experiential marketing campaign is guaranteed to be one-of-a-kind.
3. Endeavour
Boasting a spacious interior and standing room for up to 100 people, the eye-catching Endeavour trailer is a cost-effective choice for brands looking to make a big impact on a smaller budget. A dual space environment which includes a hydraulically operated upper deck, as well as a separate kitchen and office area, the Endeavour unit boasts a state-of-the-art interior for brands to create a unique, immersive marketing zone. Thanks to the integrated audio system with wireless microphones, you can spread the word about your campaign to every festival-goer that passes by.
4. Discovery
With a reception space that will comfortably accommodate up to 80 people, the Discovery exhibition trailer is a first-class choice for a stylish and sophisticated pop-up space. Complete with a glass fronted facade and sliding doors, an eye-catching branded Discovery unit will entice passing festival-goers to step inside and learn more about your branding - and should there be a sudden downpour, the automatic doors and covered stage terrace will keep campers dry.
5. Enterprise
Boasting a spacious interior for 100 people, as well as one main entrance/exit and 4 additional side exits, the Enterprise exhibition unit is a flexible and easily accessible promotional vehicle that’s sure to command a dynamic physical presence at any festival. The trailer’s integrated audio and visual system - as well as its optional 55” LED screens - means it couldn’t be easier to transform the Enterprise truck into an engaging experiential marketing space. So whether you invite upcoming artists to perform or showcase your latest campaign film, there are no shortage of ways to keep your festival-goers engaged.
There’s plenty of choice when it comes to choosing your exhibition trailer, but with our top 5 designed to accommodate between 80-150 people, there’ll be plenty of room for passers-by to explore your brand - and this immersive environment will be a welcomed retreat for festival-goers should the heavens open.
The festival season is fast approaching, so find your attention-commanding exhibition trailer online with The Events Structure today. From integrated audio systems to eye-catching upper decks, with our array of different trailer designs, there’s guaranteed to be an exhibition unit that suits your brand’s needs.
For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.