Great Britain may be famed for its unpredictable weather, but that doesn’t stop the thousands of free spirited festival-goers across the UK from enjoying the eclectic range of live music and performing arts in the great outdoors each summer. While the fields of mud and distinctive lack of hot water may not be a winning combination for everyone, there’s no denying the excitement that comes with a weekend-long event that’s centred on celebrating diversity and creativity. And with so many attendees keen to immerse themselves in new experiences, it’s no surprise that brands are wanting in on the action.
With Radio 1’s Big Weekend, Parklife and Detonate Festival marking the start of the season of live music, it’s time to look forward to 2017’s festival calendar to see what other treats the UK music scene has got in store for us. At The Events Structure, we love touring the array of Great British festivals with our converted shipping containers - and that’s why today, we’re bringing you a breakdown of some of the most famous festivals that are still to come this season. So whether you’re considering a last-minute trip to Latitude Festival or planning your weekend away at Reading and Leeds, our experiential marketing guide will give you all the need-to-knows for maximising ROI in 2017.
Reading and Leeds
With around 90,000 festival-goers now thought to attend the Reading and Leeds Festivals, it’s no surprise that so many brands are pitching up at these rock music festivals each year. Held simultaneously on the Friday, Saturday and Sunday of the August bank holiday weekend, billed acts perform at both festival sites across the course of three days.
Originally known for their rock and alternative music, the Reading and Leeds Festivals now boast a diverse line-up across 8 stages which includes everything from rap artists to cabaret acts. With thousands of revellers passing through the arena across the weekend, the most successful brands will encourage passers-by to take a closer look at their pitch with one-of-a-kind immersive experiences that festival-goers aren’t likely to forget in a hurry.
Latitude
Now in its 11th year, the award-winning Latitude Festival has fast become the UK’s best family-friendly music festival. Located in Suffolk’s Henham Park, Latitude boasts 3 areas specifically designed to suit children, teens and families - making this festival a top choice for brands who typically pitch their products at this demographic.
Considering the likelihood of a mid-June downpour, shipping container conversions will be a welcomed addition to the arena as they provide a covered space for festival-goers as they learn more about your brand. So, why not entice festival-goers to engage with your brand by transforming your upcycled container into an immersive hub where parents and children can get fully involved in activities?
V Festival
Held on the penultimate weekend of August each year, V Festival’s twin-site line up attracts festival-goers from across the UK. Sponsored by Virgin Media, V Fest has once again delivered a star-studded lineup, proudly announcing P!nk and Jay Z as its headliners. Promising a range of genres, VF’s diverse audience means there’s plenty of demand for both independent and global brands.
Whether you hire shipping containers for the Chelmsford and South Staffordshire sites to build awareness of your brand name or you’re looking to pitch a new product line to a captive audience, make sure that you’ve got a motivated team of brand reps to encourage festival-goers to take notice of all that you’ve got to offer.
From launching products to building brand recognition, weekend music festivals are one of the most effective settings for brands to communicate with consumers. And as the summertime lineup gets into full swing, there’s no shortage of opportunities for business’ to set up camp at a Great British music festival.
So what are you waiting for? Make your brand stand out in the minds of the thousands of festival-goers who are embracing the outdoors this year with our fully customisable converted shipping containers. Get started today by browsing our range of upcycled containers online and rent a shipping container from The Events Structure today.