News
Read the latest event industry news, events advice and developments on The Events Structure blog.
"Hospitality" was often a term used by B2B businesses looking to wow their corporate clients. However, this term has now transitioned to B2C businesses wanting to wow/give thanks to their customers.
Tuesday, 2 August 2022
Trafalgar Square in London was transformed into the Women's Euros 2022 fan festival, allowing supporters to immerse themselves in everything football and watch England make history with a victory over Germany.
Monday, 1 August 2022
Despite their rise in popularity, there are still some misconceptions when it comes to shipping container conversion spaces for events. Our events team are here to debunk some of the misconceptions you may have heard:
Wednesday, 27 July 2022
Summer 2022 has been exciting at The Events Structure, with back-to-back events keeping the events team extremely busy. With our shipping container conversions high in demand, we have added a new multi-tier configuration option to our already incredibly diverse product range.
Monday, 25 July 2022
GoPuff hosted several branded applications around GoPuff Delivers Wireless 2022 festival, including a "Party. Pose. Post." photo booth, phone charging and chill-out area from our Impact Premium and Gallery shipping container conversions.
Wednesday, 20 July 2022
Product sampling is one of the best ways to get your product to your audience and increase its exposure. By executing a sampling campaign, you build brand loyalty, gain critical product feedback and user-generated content before launch, drive website traffic, create a social buzz and increase your revenue.
Monday, 18 July 2022
The official fan partner of the 2022 American Express presents BST Hyde Park festival, Reddit hosted a brand application using our Statement Plus shipping container conversion.
Monday, 18 July 2022
Last week, The Events Structure team headed to Hillhead 2022 show for another year, this time with four client projects.
Monday, 27 June 2022
Shipping container conversions are a popular choice for brands looking for a standout structure for their event marketing. Here are five reasons why vinyl wrapping your shipping container conversion can be effective for your event marketing application:
Wednesday, 22 June 2022
Our shipping container conversion, Showroom, is gaining momentum as an affordable car showroom option. Showroom allows car brands to take their buying experience directly to their customers.
Monday, 20 June 2022