News

Read the latest event industry news, events advice and developments on The Events Structure blog.

Our guide to experiential marketing will tell you everything you need to know ahead of your next pop-up event.
Tuesday, 21 March, 2017 - 15:53
On 1st and 2nd March 2017 The Events Structure, experiential specialists will be exhibiting at The Event Production Show. Come visit us
Friday, 24 February, 2017 - 13:14
The Events Structure take a moment to appreciate the strong brand presence provided by Verizon at Superbowl 51.
Thursday, 16 February, 2017 - 15:38
The Event Production Show is the leading live event in the UK and The Events Structure will be showing the Self-Drive Ranger
Wednesday, 8 February, 2017 - 14:45
Our staffing solutions are tailored to your events and the greatest precision is taken to select the perfect staff to suit your needs.
Friday, 6 January, 2017 - 13:20
Consider the fundamental principles behind experiential marketing when planning your next campaign to make sure you’re firing on all cylinders.
Monday, 19 December, 2016 - 20:39
Festive Exhibition Trailers: Preparing for the Season | The Events Structure
Friday, 30 September, 2016 - 19:22
Best Festival Exhibition Trailers | The Events Structure
Monday, 19 September, 2016 - 20:13
As we come to the end of Festival season for our Shipping Containers and Exhibition Truck we look back at our Festival Spending Survey
Wednesday, 14 September, 2016 - 14:10
Choosing the Right Exhibition Trailer | The Events Structure
Thursday, 1 September, 2016 - 11:08
Justin Isles - The Events Structure’s director - is giving you some insight into the company and why exhibition trailers work.
Friday, 15 July, 2016 - 14:56
Which products are you willing to overspend on at events/festivals?
Tuesday, 10 May, 2016 - 15:06
The Events Structure is the UK’s only single source provider of exhibition trailers, roadshow trucks, mobile promotion vehicles, shipping containers
Wednesday, 30 March, 2016 - 14:33
In the competitive world of event marketing, it’s not always easy to stand out from the crowd. From drumming up interest and engaging your audience at
Thursday, 17 December, 2015 - 12:08
Business events provide an innovative and exciting way for brands to explore creative face-to-face marketing options - leaving behind tired and tradit
Friday, 4 December, 2015 - 16:43
In today’s post, we’re listing the essential ingredients for cooking up a successful roadshow tour.
Friday, 20 November, 2015 - 10:37
We are excited to announce that we now have a new, up to date Instagram page for The Events Structure!
Tuesday, 27 October, 2015 - 13:52
In today’s post, we’re breaking down some pop-up event benefits that will ensure you maximise your ROI and get the most out of your next event.
Tuesday, 20 October, 2015 - 13:49
Exhibition units offer a powerful solution for businesses looking to educate, upskill and develop their team - and today we’re exploring this unique p
Monday, 28 September, 2015 - 13:30
According to EE, pop-up retail now contributes £2.3 billion to the UK economy.
Wednesday, 23 September, 2015 - 14:15
Over the last few months, the team here at The Events Structure has been working on a number of exceptional exhibition unit projects
Monday, 27 July, 2015 - 16:11
Bringing a new product to market in the competitive landscape of retail can be a real challenge.
Thursday, 2 July, 2015 - 10:37
According to predictions by Vend, the online POS software provider, more and more web brands will be setting up bricks and mortar stores in 2015.
Monday, 1 June, 2015 - 13:19
From guerrilla tactics to exhibition trailers, there’s an array of event marketing solutions out there - but which one works for you?
Friday, 22 May, 2015 - 12:08
With the summer events season heating up, it’s getting harder and harder to keep up with the great work going on across our industry.
Monday, 18 May, 2015 - 12:54
We’ve put together some handy tips to ensure that your product launch is successful and your business is projected professionally and effectively.
Monday, 18 May, 2015 - 10:34
With a hugely busy summer of sport on the horizon, the team here at The Events Structure has been busy quoting for a wide range of sponsorship activat
Tuesday, 12 May, 2015 - 12:07
We have seen a steady rise in the confidence and optimism from retail clients who are looking to maximise the rise appetite and consumer for new produ
Tuesday, 28 April, 2015 - 06:45
From recent discussions with clients, it has become increasingly obvious that finding the optimal locations for customer engagement is the key priorit
Tuesday, 14 April, 2015 - 11:19
As British Summer Time arrives, our attention shifts to the busy summer events season.
Thursday, 26 March, 2015 - 13:12
Over the last few years, we have seen a significant increase in the number of brands running pop up stores and limited timeframe experiences.
Tuesday, 17 March, 2015 - 15:16
Last week, we spent a couple of days at the Event Production Show at Olympia in London and got to see some of the latest innovations in the sector, as
Friday, 27 February, 2015 - 09:38
In recent weeks, we have seen an explosion in demand for our exhibition units and trailers for food and drink sampling event programmes.
Monday, 23 February, 2015 - 22:19
How to find the best venue for your event Is 2015 the year you really focus on driving customer engagement? Pop up shows and experiential events are g
Monday, 16 February, 2015 - 10:37
Recently we have spent some time reading and digesting Event Magazine’s Brand Experience report, which has given us fascinating insight into what bran
Monday, 2 February, 2015 - 09:29
The New Year offers a whole host of new and exciting event industry trends for us to incorporate into our strategies over the next twelve months.
Tuesday, 27 January, 2015 - 22:37
Whilst there are numerous ways you can market your business and engage with your target audience online, sometimes the best results come from good old
Monday, 19 January, 2015 - 14:20
Over the years the saturation of conventional media and marketing channels has reduced the effectiveness of traditional media channels.
Thursday, 8 January, 2015 - 08:44
Physicalytics talk events ROI and how companies can capitalise on engagement.
Wednesday, 3 December, 2014 - 11:17
Exhibition trailers and promotional vehicles offer one of the most powerful exposure channels for any business thanks to their immense graphic potenti
Wednesday, 12 November, 2014 - 11:56
A standard approach to marketing will only ever generate standard results, but The Events Structure can show you how to stay ahead of the curve.
Friday, 31 October, 2014 - 08:34
Today, we’re bringing you some of the most common event marketing fails and advice on how to make sure you business doesn't get caught out.
Wednesday, 29 October, 2014 - 12:44
Maximising the potential of your retail space starts with a design your audience can’t ignore. In business, first impressions are everything – and to
Tuesday, 28 October, 2014 - 09:28
At the Events Structure, we understand the power of promotion. Here are a few things you can do to make your event marketing a staggering success.
Thursday, 16 October, 2014 - 12:30
Offering unparalleled ROI - it's no wonder the growth of event marketing is accelerating
Friday, 10 October, 2014 - 14:00
At the Events Structure, we’re experiential structure experts – and our exhibition trailers and promotional vehicles are the key to retail sales boost
Wednesday, 1 October, 2014 - 12:30
Experiential Marketing: 5 Killer Campaigns
Thursday, 25 September, 2014 - 16:38
This year’s Tour de France concluded with an Italian winner – but having spent some time working at this year’s Le Tour, we believe the United Kingdom
Monday, 15 September, 2014 - 20:09
Capture audience attention with an alternative approach to your next event.
Friday, 8 August, 2014 - 15:29
There’s plenty of talk about engagement on the event marketing circuit - however, it's just a buzzword unless you have a plan!
Monday, 14 July, 2014 - 15:09
Stay ahead of the curve with the latest trends in exhibition and event marketing.
Friday, 4 July, 2014 - 17:03
With ever-increasing pressure on businesses to operate ethically, many organisations are applying a green marketing strategy to their events.
Thursday, 26 June, 2014 - 15:19
We share our top event marketing advice and road show tips for success.
Tuesday, 10 June, 2014 - 16:03
We look at the most common mistakes event marketers make, when taking their business on the road, and how to avoid them.
Friday, 16 May, 2014 - 13:24
Here’s why mobile exhibitions provide the ultimate event marketing resource.
Tuesday, 6 May, 2014 - 12:42
How to use shipping containers creatively for functional space
Wednesday, 23 April, 2014 - 07:59
Latest research indicates real growth in events market expected in 2014
Wednesday, 23 April, 2014 - 07:45