In 2022, the Peter Vardy Group announced a four-year deal with Scottish Rugby to become the principal partner of the national rugby union governing body.
As part of the partnership, the car retailer is the front-of-shirt sponsor for the Scotland men's national team and has a strong presence at Scottish Gas Murrayfield Stadium in Edinburgh, the largest stadium in Scotland and home of the Scottish Rugby Union.
Shipping container conversion for Peter Hardy Group
For The Famous Grouse Nations Series currently taking place in the rugby calendar, the Peter Vardy Group are offering fans a once-in-a-lifetime chance to 'Lead the Charge' and escort the Scotland team bus as they arrive at Scottish Gas Murrayfield and two front seat tickets with every Murrayfield game.
Further, the Peter Hardy Group have a Studio Premium shipping container conversion as part of a long-term hire. Located in the West Fan Village of the stadium, the Studio Premium container offers fans a chance to test their driving skills in the Peter Vardy Driving Experience and see how they compare against the Scotland players.
Working alongside client YOURgb Events, the shipping container conversion is branded interiorly with the bold Peter Hardy Group branding and features TVs and game consoles.
Famous Grouse shipping container bar
Also at the Scottish Gas Murrayfield Stadium is the pop-up Famous Grouse Clubhouse, a mobile bar using our Impact Plus Container Bar with a multi-deck terrace, allowing fans to grab a whisky and soak up the rugby pre-match atmosphere.
The Impact Plus Container Bar comes with a six-meter serving counter with easy-to-access fridges as standard, ensuring quick and efficient service for the high footfall sporting tournament. The mobile bar also featured an awning to ensure shelter for customers no matter the weather.
For more information on shipping container conversions for sporting events short- or long-term hire, contact The Events Structure team today on (0161) 821 1010.