Wimbledon is over for yet another year, and what a spectacle the 2023 championships were as the most anticipated tournament in recent history saw a new generation of tennis stars make their mark on the sport.
Marketa Vondrousove became the first unseeded player to win the Wimbledon women's singles title. Carlos Alcaraz ended Novak Djokovic's recent dominance, winning the Wimbledon men's title.
Showcasing the action in Westfield London's immersive event space for another year was the Wimbledon W12 experience with Vodafone and Ocean Outdoor, effortlessly engaging audiences with a family-friendly event flawlessly blending entertainment and sports.
The two-week activation opened Monday, 3rd July and displayed every match from The Championships live on a large Ocean Outdoor screen from 11 am for free in an English garden-themed area with lawns, flower beds and refreshment areas.
Gallery Plus Wimbledon photo booth
Presented for the second year with Vodafone, the Official Connectivity Partner of The Championships, the Wimbledon Experience activation included table tennis and a giant racket seat embedded in a living wall, providing the perfect Instagramable photo opportunities.
Also, part of the experience was our Gallery Plus shipping container conversion. Branded in Vodafone, the event structure housed a photo booth where the public could create an animated gif to show their support for their favourite player on Ocean Outdoors two large advertising screens.
For a more levelled appearance, a flat wall system was added onto the Gallery Plus shipping container conversion to create a smooth and refined appearance interiorly and exteriorly, losing the corrugated structure.
Shipping container conversions at shopping centres
Shipping container conversions are popular for brands looking to host an activation at a shopping centre or on a busy high street. Westfield in London, Bullring Shopping Centre in Birmingham, Clayton Square in Liverpool and Exchange Square in Manchester are some places to feature The Events Structure shipping container products.
Gallery and Gallery Plus are our most popular shipping container conversions for shopping centre activations due to being incredibly versatile for a range of applications - with a robust structure and ample space, both deliver a huge on-site presence in all weathers.
For more information on shipping container conversions for events or other temporary event structure products such as roadshow trucks, mobile showrooms and self-drive promotional vehicles, contact The Events Structure team on (0161) 821 1010.