With our ongoing work with iconic British footwear brand Dr. Martens, we had a quick transition from supporting the #StandForSomething concert series over to the core side of Dr. Martens’ business, the work boot. Because of the phenomenal success of the brand in fashion retail, it’s an often-forgotten fact that Dr. Martens began its journey in 1901 with a modest workwear boot. Around this time, the Griggs family had already become well known in their local town of Wollaston, in the Midlands, for producing their durable work boots.
Jumping to 1945 in post-war Munich, Dr. Klaus Maertens, a former soldier at 25 years of age, was recovering from a broken foot sustained during battle. To aid in his recovery, Klaus created an air-cushioned sole that could support his foot. Fast forward to 1960, and Dr. Maertens and the Griggs family had agreed on a licence that adapted the name for an English audience: Dr. Martens.
It’s fitting then, that Dr. Martens’ next stop was at the A+A show in Düsseldorf, Germany. The show is the largest of its kind for emergency services, taking up over 9 halls and attracting over 67,000 attendees.
To grab the attention of international buyers, Dr. Martens knew that they needed to stand out from the crowd. Offering a unique, bold and highly customisable aesthetic, the Gallery Shipping Container for events was the perfect fit. Dr. Martens therefore requested that The Events Structure took the challenge of commandeering the container to industrious Düsseldorf.
With its sleek 6m exhibition space frontage, sophisticated roller door system and premium style, the Gallery model was a great fit for the A+A show. Able to transform and match the instantly recognisable personality of the Dr. Martens brand, the converted shipping container provided the ideal stage for procurers to come and try out a range of Airwair workwear boots that Dr. Martens supplies.
If you are looking to rent a shipping container for your next event, then explore our range of event containers online. With The Events Structure on your side, you can plan and execute unforgettable events and make a bold impression on customers and leads. To find out more, give us a call on 0161 821 1010 or send us a message today.