Our specialist team here at The Events Structure worked extremely hard with TomTom to help deliver them with affordable but engaging onsite activation units for their pop up events during The Great Run series around the UK. Our fully flexible Studio Container was the ultimate resource to provide TomTom with excellent access and visibility. Within just one hour, the truly revolutionary 20’ event container Studio was fully constructed and ready to use, giving TomTom with a huge dynamic onsite environment where they can interact with consumers without any fuss.
TomTom wanted to engage with people all around the country to see introduce consumers to their product range, the Bandit Camera, Runner Watch. To reach their target audience, TomTom decided to launch their cardio watch at running events, such as the Bath Half Marathon knowing that people who attended the event have an interest in the physical activity. By using our Studio container, the event proved to be a huge success for TomTom and helped them reach a quarter of a million runners.
The hinged cargo doors on Studio open to provide a strong external graphic opportunity for product and brand messages. Simple yet practical, this way of marketing a product allows TomTom to continuously rearrange their displays per event and target market throughout the series. The Studio structure contained an internal display area where TomTom consumers could view and discover information on the new fitness and running products.
This style of container was chosen because of its uniqueness, as its fold out wing doors offered TomTom a strong presence instead of a plain marquee. Along with its internal display area The Studio container possesses a bold yet original look, and adds life to the surrounding event. The adaptable structure allowed us to bring TomTom’s ideas to life to suit each of their individual events. For example, TomTom’s focus during the car fest was to advertise sat navs whereas their focus at the running races was to promote the TomTom running watch.
TomTom used Studio’s internal display area to its full advantage, providing the public with a temporary base to flexibly view, and discover information on the new fitness and running products. The popular container is also extremely affordable to hire, with the added bonus of being very environment friendly, which will be much welcomed by the UK runners.
If you are looking deliver affordable but engaging onsite activation, get in touch with The Events Structure today. To talk about how our event structure expertise can help your organisation, give us a call on 0161 821 1010.