When it comes to hosting your experiential marketing event, there are a few vital things to consider in order to make sure everything goes off without a hitch. Whether it’s making sure you have the right amount of space for your guests or ensuring you don’t blow your budget on the biggest and flashiest exhibition trailer, you’ll want to make sure you choose a space that suits the event. If you’ve got an event marketing campaign coming up and want to make the best use of an event space, our handy guide is here to help.
One of the first things you’ll be thinking about is how many people are likely to attend your event, and what kind of exhibition trailers you’ll need to host them. If you’re looking at an event that’s going to need over 150 guests in your exhibition trailer at a time, our Pursuit mobile showroom is perfect for those larger events, whereas if you’re looking for something smaller, the Discovery exhibition trailer hosts up to 45 people at a time.
Whatever kind of structure you’re looking for, planning well in advance and knowing how many people you’re going to be catering for is vital when it comes to picking the right exhibition units for your event. Obviously, overbuying will mean you have a smaller budget for other aspects of the event, while under spending might leave you with some disgruntled clients who don’t have enough space to enjoy your event.
When you’re thinking about the location of your event, it’s important to make sure you don’t just pick the biggest exhibition trailer, as this can be both a waste of money and a difficult space to fill. Equally, choosing a structure which is too small can mean you’re overshadowed by a sea of other exhibitors. For example, a two storey lorry would be unnecessary at a small village fete, while a smaller exhibition unit would fail to attract attention at a location like Wembley Stadium’s carpark. From accessibility to practicality, location will play a key role in the success of your event - so spend some time researching suitable spaces that will work well for your business.
When it comes to functionality, you’ll need to consider how the exhibition trailer you choose will enrich your marketing strategy. Before you begin looking at exhibition units, make a list of what you need that space to achieve. This way, you won’t be sidetracked once you start shopping around. The best experiential marketing campaigns plan their events well in advance, so that when it comes to choosing the best event space, they know exactly what to look for.
Obviously, one of the most important factors when you’re deciding what kind of exhibition trailer to use for your experiential marketing event is what purpose you want your event to serve. If you’re looking to entertain your guests initially and then deliver a presentation, you’ll want to consider structures like the Momentum exhibition trailer - while if you want to deliver a unique experience to your target audience, the SkyBox might be more suited to your needs. From size to appearance, there are a number of factors that will go into ensuring you choose the most suitable space for your event, and there’s no harm in figuring out what your competitors are doing - and more importantly, what they’re doing well.
So if you’ve got an experiential marketing campaign coming up, make sure to have a look at our range of exhibition trailers, and use this handy guide to make sure you pick the right one for your event. For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.