Here at The Events Structure we read about the fantastic work Verizon did during the Super Bowl LIVE fan festival. Verizon’s technology event featured a network station where the clients would stand in a giant size Super Bowl player helmet whilst wearing feature video camera installed goggles, looking at 360-degree footage of the Super Bowl LIVE. This incredibly affective way to engage with consumers proved to be highly successful with a great turn out.
Virtual Reality was a running theme that we can see being big in the future. Samsung and Nasa also produced strong showings with VR experiences. Nasa particularly stood out with a ride that gave participants the feeling of going into space before dropping back to earth and landing in the stadium at the seat. This combined the Nasa brand with the Super Bowl seamlessly and was meticulously thought out.
The Event Structure worked with Bet Victor to build their brand awareness and promote their sponsorship of the Gold Cup at Cheltenham. Through an immersive nostalgia trip, Bet Victor held a series of virtual betting on past winners for the chance to win free online bets for the bookmaker.
Like the work of Verizon technology, we provided a huge onsite presence, designed and built to an incredibly high level of interior and exterior finish, leaving a lasting impression on consumers. Through our impactful upper deck, delegates dressed up and got into the spirit of the horse racing by taking pictures in the winner’s enclosure. These delegates then shared on social media for a chance to win a weekend at the darts.
Here at The Events Structure we know that the key ingredient of an experiential campaign. Through our comprehensive staffing we ensure that the push to Social Media is at the forefront of delegates minds. Our upcycled shipping containers are designed converted and fitted out to the highest level of specification to not only look incredible, they’re extremely effective too.
The Events Structure continuously aims to help our clients stand out from the crowd. Our containers prove to be the perfect environment to target, engage and sell to consumers with communication and experiential activities.