According to the 2017 State of the UK Fitness Industry* report, the fitness market is on an upward trend - with more people than ever joining a gym or health club in a bid to get fit. A large part of that growth was driven by low-cost clubs such as The Gym Group.
The Gym Group launched their first club in Hounslow back in 2008. Within the first three years, The Gym Group had opened over 20 clubs across the UK, with that figure due to reach over 100 clubs by mid-2017. That number is set to continue rising with the expansion of their clubs in even more towns and cities over 2017 and 2018.
The Gym Group are pioneers of the low-cost, no contract gyms in the UK, aiming to make health and fitness accessible and affordable to all.
Their gyms are open 24 hours a day, 7 days a week and offer cardio equipment, fixed and free weights and exercise classes. There are no swimming pools or saunas in gyms owned by The Gym Group, which tend to be found in higher-cost gyms. This is one of the main factors that allows them to keep their costs low, giving them the chance to offer a competitive service to customers from all walks of life.
To celebrate the growth of The Gym Group across the UK, The Events Structure have been called upon to provide a bespoke, eye-catching exhibition unit that will drive attention to the sites where there will be a new club opening in the near future.
Our Explorer exhibition units are highly distinctive and offer full operational flexibility - making them especially suitable for urban environments such as high streets. They are just 6.4 metres in length with a 5.2 metre body, and have a hydraulic canopy which opens up the deceivably small space into a larger area perfect for consumer communication and interaction.
For The Gym Group, we have turned our Explorer exhibition unit into a bespoke, eye-catching space that will have the maximum impact on potential members. Each unit is fully customised with a full wrap - bringing the branding and integrity of The Gym Group to life.
The inside of this mobile exhibition trailer has also been fitted out with a 55” touchscreen LED screen and bespoke cabinetry to highlight The Gym Group’s ethos of low-cost, high tech.
With The Gym Group’s overall membership figures now surpassing the 500,000 mark, The Events Structure is excited to be part of that growth over the coming 12 months.
Just like The Gym Group, our exhibition units don’t have to come with a premium price tag. So if you’d like to hire us for your next event or promotion, find out about our extensive range of exhibition trailers, inflatable structures and shipping container conversions online – or contact us today!