From confectionary to clothes, getting your business noticed is crucial - and that means that, for any business seeking long-term success, dedicating time to brand recognition is paramount. Recognisable logos and clear business values will all contribute to a consumer’s overall awareness of a brand - but just how do you ensure that it’s your name that everyone’s talking about?
With many brands tapping into the power of social media and paying online influencers to feature their products on their feed, there’s no doubt that being seen and heard is the secret to making it to the top. And with face-to-face experiential marketing techniques increasing the brand awareness of 81% of businesses, there’s every reason to interact with consumers in your very own personalised pop-up space. Whether you’re based at an event or on the high street, you can encourage attendees and potential customers to engage with the brand that they instantly recognise. That’s why today, we’re taking a look at how easy it is to hire and brand our exhibition trailers.
Wherever you choose to position your exhibition unit, grabbing the attention of passers-by is a must - and that means adorning the trailer with impactful branding. From clearly displaying your logo to incorporating the principles of colour psychology, transforming your pop-up space with visually-arresting designs means that you can excite a sense of intrigue in consumers walking past - encouraging them to take a closer look and engage with your brand.
Choose the right location
It’s no surprise that prime locations will come with heftier price tags, and while these spots will require higher expenditure, the access to high volumes of traffic could make the investment worth it in the long run. On the other hand, if you’re planning on utilising word of mouth marketing techniques for your exhibition, choosing a less prominent location could mean that you end up making a greater return on your investment - so it’s worth considering what the aims of your campaign are.
If you’re looking to build a buzz about your brand, designing a quirky exhibition unit that’s less easy to find could mean that you create a feeling of exclusivity that everyone wants to be a part of - proving that while the location itself may not always matter, communicating your presence to potential customers certainly does.
While eye-catching visuals and prominent locations will no doubt mean that you can grab the attention of passers-by, but the secret to making sure that you’re seen and heard is to make some noise about exactly why consumers should take a closer look at your brand. With your sales team already working as ambassadors for the brand, encourage them to step outside of your exhibition truck and build relationships with potential customers - by communicating your brand values to them face-to-face.
By establishing a transparent and genuine connection with your demographic in person, consumers will be more likely to remember the brand in the future - and by promoting the ways that your business could benefit them, customers will be more likely to spread the word to friends and family.
From a clear ethos to a memorable logo, creating a strong brand identity is crucial for a business that’s bound for success - but it’s ensuring that your branding is seen and heard in high traffic areas, such as at events and on the high street, that will boost consumers’ confidence in your name.
Ready to get started? At The Events Structure, our years of experience means that we’ve built up a first-class portfolio of exhibition trailers. For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.