Consumer Spending at Festival Exhibition Units: The Results

At The Events Structure, we conducted a survey to find out which products the British public are willing to overspend on at events and festivals - and what influences what they buy. With possible answers ranging from food and facilities to value for money and branding, we wanted to take a closer at the UK’s spending habits.

We asked 10,000 Brits to give us their insight, and the results are recorded below - segmented by gender, age bracket and location.

Which products are you willing to overspend on at events/festivals?

Topline results:

●     Food: 38.8%

●     Alcohol: 29.6%

●     Soft drinks/water: 24.8%

●     Branded merchandise: 16%

●     Facilities: 15.6%

●     Additional tickets/passes: 12%

●     Other: 3.2%

Males:

●     Food: 36%

●     Soft drinks/water: 30.3%

●     Alcohol: 27%

●     Additional tickets/passes: 14.6%

●     Branded merchandise: 11.2%

●     Facilities: 11.2%

●     Other: 5.6%

Females:

●     Food: 40.7%

●     Alcohol: 26.4%

●     Soft drinks/water: 26.4%

●     Facilities: 25.3%

●     Additional tickets/passes: 16.5%

●     Branded merchandise: 14.3%

●     Other: 2.2%

18-24s:

●     Food: 41.5%

●     Alcohol: 31.7%

●     Soft drinks/water: 26.8%

●     Branded merchandise: 22%

●     Additional tickets/passes: 19.5%

●     Facilities: 12.2%

●     Other: 2.4%

25-34s:

●     Food: 42.9%

●     Soft drinks/water: 35.7%

●     Facilities: 26.2%

●     Alcohol: 23.8%

●     Additional tickets/passes: 16.7%

●     Branded merchandise: 9.5%

●     Other: 7.1%

35-44s:

●     Food: 37.7%

●     Alcohol: 30.2%

●     Soft drinks/water: 26.4%

●     Facilities: 18.9%

●     Additional tickets/passes: 15.1%

●     Branded merchandise: 9.4%

●     Other: 5.7%

45-54s:

●     Food: 30.4%

●     Alcohol: 21.7%

●     Facilities: 21.7%

●     Soft drinks/water: 17.4%

●     Additional tickets/passes: 13%

●     Branded merchandise: 8.7%

●     Other: 0.6%

55-64s:

●     Soft drinks/water: 37.5%

●     Food: 25%

●     Facilities: 25%

●     Branded merchandise: 12.5%

●     Alcohol: 2.3%

●     Additional tickets/passes: 1.9%

●     Other: 1.2%

65+:

●     Food: 50%

●     Alcohol: 37.5%

●     Soft drinks/water: 25%

●     Branded merchandise: 12.5%

●     Additional tickets/passes: 12.5%

●     Facilities: 1.7%

●     Other: 0.9%

England:

●     Food: 37.3%

●     Alcohol: 33.7%

●     Soft drinks/water: 25.9%

●     Branded merchandise: 15.5%

●     Facilities: 14.5%

●     Additional tickets/passes: 13%

●     Other: 3.1%

Scotland:

●     Food: 35.7%

●     Soft drinks/water: 28.6%

●     Branded merchandise: 21.4%

●     Facilities: 21.4%

●     Alcohol: 14.3%

●     Additional tickets/passes: 10.7%

●     Other: 1.1%

Wales:

●     Food: 61.9%

●     Alcohol: 20.1%

●     Facilities: 19.3%

●     Branded merchandise: 9.5%

●     Soft drinks/water: 8.7%

●     Additional tickets/passes: 4.8%

●     Other: 3.2%

What influences what you buy at events/festivals?

Topline results:

●     Value for money: 56.6%

●     Unique merchandise: 25.9%

●     Promotions: 17.9%

●     Social influence: 13.1%

●     Live demos: 12.4%

●     Branding: 10.8%

●     Other: 3.2%

Males:

●     Value for money: 62.5%

●     Unique merchandise: 22.9%

●     Branding: 16.7%

●     Live demos: 14.6%

●     Promotions: 14.6%

●     Social influence: 12.5%

●     Other: 1%

Females:

●     Value for money: 60.9%

●     Unique merchandise: 28.3%

●     Promotions: 23.9%

●     Social influence: 18.5%

●     Live demos: 16.3%

●     Branding: 9.8%

●     Other: 1.1%

18-24s:

●     Value for money: 61%

●     Unique merchandise: 29.3%

●     Social influence: 26.8%

●     Live demos: 22%

●     Promotions: 22%

●     Branding: 17.1%

●     Other: 2.4%

25-34s:

●     Value for money: 59.3%

●     Unique merchandise: 33.9%

●     Promotions: 23.7%

●     Live demos: 22%

●     Social influence: 15.3%

●     Branding: 10.2%

●     Other: 1.7%

35-44s:

●     Value for money: 66.7%

●     Unique merchandise: 22.2%

●     Promotions: 22.2%

●     Branding: 11.1%

●     Live demos: 8.3%

●     Social influence: 8.3%

●     Other: 0.7%

45-54s:

●     Value for money: 66.7%

●     Unique merchandise: 20.8%

●     Branding: 16.7%

●     Live demos: 4.2%

●     Social influence: 4%

●     Promotions: 3.8%

●     Other: 1.2%

55-64s:

●     Value for money: 54.5%

●     Social influence: 27.3%

●     Promotions: 27.3%

●     Branding: 18.2%

●     Unique merchandise: 18.2%

●     Live demos: 9.1%

●     Other: 1.6%

65+:

●     Value for money: 88.9%

●     Live demos: 11.8%

●     Branding: 11.1%

●     Social influence: 4.3%

●     Unique merchandise: 3.5%

●     Promotions: 3%

●     Other: 1.9%

England:

●     Value for money: 59.4%

●     Unique merchandise: 23.4%

●     Promotions: 19.8%

●     Live demos: 12.5%

●     Social influence: 12.5%

●     Branding: 10.4%

●     Other: 4.2%

Scotland:

●     Value for money: 42.4%

●     Unique merchandise: 33.3%

●     Branding: 15.2%

●     Social influence: 12.1%

●     Promotions: 12.1%

●     Live demos: 9.1%

●     Other: 1.7%

Wales:

●     Unique merchandise: 53.3%

●     Value for money: 52.8%

●     Social influence: 13.3%

●     Branding: 13.1%

●     Live demos: 6.9%

●     Promotions: 6.2%

●     Other: 0.7%