Last month, long-standing client Ray-Ban was at All Points East at Victoria Park, London, for another year (Friday 19th - Sunday 28th August) of sun, music and fashion.
Known for their range of iconic sunglasses, Ray-Ban has come fully embedded in the international communities of visionaries in the music, fashion and art industries - focusing on festivals in recent years.
All Points East festival was founded in 2018 and has already cemented itself as one of London's best live music events, with Ray-Ban being a continuing sponsor, sponsoring the festival's West Stage and hosting a series of intimate shows leading up to the event with Self Esteem, Kenny Beats, Sherelle and more.
Like previous years, as part of their sponsorship, Ray-Ban hosted a backstage activation with our Studio shipping container conversion to hand out sunglasses to celebrities and VIPs.
House of Dragan actor Fabien Joseph Frankel, Bohemian Rhapsody star Gwilym Lee, Disney channel favourite Skye Hart, soap star Himesh Jitendra Patel and British Academy Television Award nominee Paapa Kwaakye Essiedu, were just a few of the celebrities pictured wearing sunglasses outside the VIP shipping container conversion pop-up activation.
Ray-Ban backstage VIP shipping container application
Branded interiorly with shelves lined with sunglasses, a seating area and mirrors, the event activation mirrored a pop-up high-end store. The cargo doors when opened provided the perfect backdrop for VIPs to be photographed wearing their sunglasses.
Constructed using an upcycle 20' side opening ISO container, our Studio shipping container conversion provides a highly dynamic experiential environment ideal for creating a contemporary pop-up store or event. Customised to your needs, Studio is a popular choice for retail brands as it is versatile and offers a unique space and a superb branding opportunity.
With a build time of just 1 hour with 1 person, the Studio container conversion has a flexible configuration that allows you to take your store or event on the road and capitalise on sales at festivals, seasonal markets and events.
Studio allows you to put your products directly in front of your customers, giving customers a unique opportunity to interact with products while connecting with your brand in a more meaningful way.
If you’re looking for a portable and temporary structure, such as our Studio shipping container conversion, for a pop-up store or to use at your next event, please contact The Events Structure team today on 0161 821 1010.