Pop-up retail has taken the UK by storm over the last few years with converted event shipping containers playing a critical role in its success. In fact, according to ‘Britain’s Pop-Up Retail Economy’ by The Centre for Economics and Business Research, the UK’s largest digital communications company, it’s estimated the UK’s pop-up industry is worth £2.3 billion – a figure only set to rise.
With the increasing popularity in online shopping, customers are valuing face-to-face interactions more than ever before. There is also a rise in street food, temporary events and pop-up bars, which demand prime location and out-of-office hours. A new breed of consumer is embracing a revolution in shopping, entertainment and brand awareness and it’s time for retailers to take competitive advantage.
What is a pop-up store?
A pop-up store is a temporary, flexible and cost-effective alternative to store space. With a pop-up store, retailers have the flexibility to push their products in prime locations or events at specific times.
The most effective pop-up stores are a mobile extension of the brand and thoughtfully designed to invigorate the brand's energy while allowing customers to interact with merchandise, try options and develop a connection.
3 reasons to use event shipping containers for your pop-up store:
1. Because of their portability
Whether temporary or permanent, for your retail store to be a success, you need to be where your customers are. Event shipping containers are portable, allowing you to put your product in front of your customers and relocate to different locations when required. The portability of event shipping containers adds to their value and longevity.
Many of our clients enjoy the portability of event shipping containers as they can easily tour the UK and bring their brand to customers for short periods to introduce or launch new products. Whereas, some clients use our containers to test the viability of an area and audience prior to fully committing to a location.
2. Because of their deployment time and secured structure
With event shipping containers the inventory can travel with the structure during transit. The container itself is easy to set-up and usually has a set-up time of less than one hour with one crew member. With a rapid deployment time, you can spend more time interacting with your customers.
Event shipping containers are a robust product that can be locked-up securely when not in use. This means there’s no need to rent storage space or hire overnight security for collateral materials.
3. Because of their flexibility and branding opportunity
Event shipping containers are flexible in space and can aesthetically complement your brand. Unlike tents, containers can withstand all weather conditions, protecting your products come rain or shine. Containers also have a more impressive stance and more inviting layout.
Offering incredible branding and graphic opportunities, a converted shipping container could be the perfect pop-up retail solution for you. At The Event Structure, we have a range of event shipping container solutions to fit the specific requirements of your brand and retail space.
To enquire about an event shipping container or temporary event structure for a pop-up store or event, please contact The Events Structure today on 0161 821 1010.