At The Events Structure we recently teamed up with Ocean Group who are working with RareBreed to help L’Oreal to launch their new range of products from the new Studio Pro Range. Our distinctive event container Gallery was at Westfield London, from 3rd April through until 10th April. Our pop up container allowed L’Oréal them to launch a new range of hairspray directly to core target consumers in this unique setting.
The right location was key for this client brief
Choosing the right location and venue is absolutely crucial to the success of any pop-up retail store. We helped L’Oreal in creating a successful pop-up retail experience through the provision of flexible container event space in the perfect environment to create the foot traffic they needed. Due to the size and flexibility of the pop-up container it allowed L’Oreal to be in the prime location in Westfield to grab the attention of target consumers.
We tailored one of our fleet of upcycled shipping containers to suit L’Oreal’s critical brief. This conversion was pulled together in record time for Ocean Group in order for them to meet the demands of L’Oreal. On site members of the public were invited to stop-off at the black and yellow-coloured space to receive a complimentary styling service, where staff will use products from the brand's new Studio Pro range. Once completed consumers entered a branded photo booth, which captures an image of their new hairstyle, ready for sharing on social media. All achieved in this unique shipping container space.
For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.