From flexible pop-ups to portable shops, The Events Structure is no stranger to supplying bespoke marketing platforms to businesses throughout the UK. As the country’s only single source provider of promotional vehicles and roadshow trucks, The Events Structure is renowned for supplying unique exhibition, presentation and demonstration spaces throughout the UK.
With the British Army kicking off their latest recruitment campaign, The Events Structure is proud to be supporting them on their tour around the country, helping them pitch up at an array of universities with our flexible and innovative roadshow vehicles.
Supporting the forces
Specialising in bespoke showcasing solutions, we provide businesses with a space from which they can effectively promote their brand, allowing us to collaborate with the British Army to cause maximum impact with their new ‘With Heart and Mind’ campaign. Thanks to two of our most impressive roadshow trucks, The Events Structure will help the armed forces reach out to university graduates in a bid to increase signups across Britain.
Touring 20 locations around the country, the Army will use two of our state-of-the-art exhibition units: the Momentum and the Enterprise. Both vehicles offer a variety of benefits - accommodating at least 100 people and providing ideal demonstration and presentation platforms. Recruitment drives
The Events Structure has supplied a number of exhibition trailers to a variety of businesses throughout the UK, and our Managing Director Justin Isles believes “there’s something particularly inspiring about seeing our vehicles form the centrepiece of an important campaign like this with such a creative approach to testing the next potential generation of army officers.”
So why is the recruitment drive coming now? This is the first Army recruitment campaign in 10 years and follows a recent decline in enlistment figures among university graduates. The recruitment drive is designed to offer a fun and interactive glimpse into life in the Army - with the roadshow trucks providing a space in which potential recruits can test their mettle with a variety of virtual reality tasks.
From taking on a virtual obstacle course and bleep test to sharpening their minds with intense skills training, would-be recruits can get a taste of Army life - thanks to the flexibility of the trailers and the Army’s range of high-level kit.
Portable promotion: your next event
From product launches and recruitment drives to live demonstrations and interactive displays, promotional vehicles offer businesses the opportunity to experiment with their approach to outreach - breaking down the barrier between a brand and their audience and getting back to basics.
If you’re looking to take your business on the road and want to explore your portable promotion options, we have a range of exhibition units ready to be adapted to your specifications.
Want to find out more about our range of exhibition trailers? For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.